Actress Jennifer Aniston's first signature perfume will be called Lolavie and hit stores this summer, reports Women's Wear Daily.
Set to go on sale exclusively at London's Harrods department store this June, Lolavie will become available in other countries such as the US later in the year, priced from $46.50. According to the actress, her scent will be "sexy and clean" and "floral, but not too flowery" - a discreet "nonperfume perfume."
Aniston didn't specify where the name of her fragrance came from, but as WWD points out, it could well be a play on the French words for water and life, 'l'eau la vie.' Both seem to have influenced the ad campaign, shot by Mario Sorrenti, which depicts the actress clad in just a towel, sitting on a rock by the beach.
The flacon, too, was inspired by the waves as well as Aniston's love of modern architecture.
Aniston joins colleagues including Halle Berry, Eva Longoria, Demi Moore and Bruce Willis who have recently entered the fragrance market.Reuse content