US designer Diane von Furstenberg's first perfume since 1975 will simply be called Diane and is to hit stores in October.

According to Women's Wear Daily, the woody floral scent is described as "powerful and seductive, without being aggressive." Developed by perfumer Aurélien Guichard, Diane - available in 50 and 100 ml Eau de Parfum as well as matching body products - will include notes of frangipani and violet.

It is the first fragrance launch for America's first lady of fashion since Furstenberg's first and so far only fragrance, Tatiana (named after her daughter).