In addition to the early initiatives to help earthquake victims in Japan from brands including Uniqlo and Gilt, here are some more fashionable projects that will add a whole new reward to your shopping.

Jewelry designer Alexis Bittar will donate 100 percent of all sales on his website through next week to the Catholic Relief Services for Japan.

Leather accessories label Corter has created a bracelet whose proceeds will go to Red Cross Japan. Selling for $20, it raised $12,000 in 62 hours.

The Council of Fashion Designers of America announced March 16 that it was "going to put together big packages. Designers, clients, suppliers - everyone is getting involved." More news is likely to emerge at

Urbanwear brand Stussy is also getting ready to launch its efforts to help out. Stay tuned at