Most buzz-worthy collaborations between designers and non-retail companies in 2010
Sunday 26 December 2010
This week, the Berlin-based fashion designer Esther Perbandt joins the long list of style icons who have lent their creative vision to everyday objects ranging from jackets for Prosecco bottles to macaroons. Here's a roundup of the most buzz-worthy collaborations between renowned designers and non-fashion retailers in 2010.
Esther Perbandt for Prosecco and Absolut Vodka: The fashion designer has three big projects on the horizon. She was tapped by Scavi & Ray, the official Prosecco suppliers to Mercedes Benz Fashion Week Berlin, to design limited-edition zip-on jackets for large-format Prosecco bottles inspired by a silk and leather woven mini-dress from her A/W 2008 collection. In addition, she is one of the five German designers- the others being Lala Berlin, Patrick Mohr, Sabrina Dehoff and Starstyling- who was selected to design luxury accessories to complement the holiday 2010 diamond-cut limited edition of Absolut Vodka, called Absolut Glimmer. Her blue leather bag on a silver chain is currently selling for 499 euros ($661.40) on verypoolish.com, the online shop for the Munich store Pool.
John Galliano for Ladurée: For the holiday 2010 season, English designer John Galliano teamed up with the legendary French patisserie Ladurée to release limited-edition "couture" macaroons. Launched this past November, they are sold exclusively in Ladurée stores in France, UK, Switzerland, Monaco, Ireland, Italy, and Japan ( http://www.laduree.fr/). The pink macaroons come in a delicate rose and spicy ginger flavor and were inspired by Galliano's latest fragrance "Parlez Moi d'Amour". The small cakes come in boxes of either 6, 12, or 18. Galliano follows in the footsteps of celebrated French shoemaker Christian Louboutin who rolled out a limited-edition version of Ladurée macarons in 2009.
Karl Lagerfeld for Coca Cola: After the Chanel designer publicly confessed that he lost weight back in 2001 thanks to consuming truckloads of Diet Coke, the Coca Cola company asked Kaiser Karl to re-imagine their bottles. Designed specifically for the French market, the Lagerfeld-designed Coca Light bottles were launched in April and featured a white bottle with a bright pink cap and a graphic of Lagerfeld's infamous silhouette. The style icon also shot the accompanying ad featuring model Coca Rocha. The limited-edition boxed version of the bottle with a matching bottle opener - now sold out- retailed for €47 at the Parisian concept store Colette. Other fashion designers who have redressed the Diet Coke bottle in the past include Natalie Rykiel and Roberto Cavalli.
Issey Miyake for Evian: Evian tapped world-renowned designer Issey Miyake, known for his minimalist chic designs, for its fourth annual limited-edition designer bottles this past fall. Miyake joins the long list of celebrated style icons who have also unveiled designer bottles for the French natural spring water brand since 2008, including Christian Lacroix, Jean Paul Gaultier, and Paul Smith. Miyake's bottle features a solitary, colorful flower and the Evian slogan" Live Young." The flower was inspired by the Japanese designer's Pleats Please line. Availble online at www.ShopEvian.com, the limited-edition item sells for six euros ($7.99) per bottle, or 37,50 euros ($49.99) per case of 12 bottles.
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