Here are some of London's must-attend events during Fashion's Night Out on September 8. For all other international editions (in their respective languages), visit http://fashionsnightout.com/fno-worldwide.
Diane von Furstenberg
25 Bruton Street
The designer invites you to experience her brand with all five senses: renowned restaurant Hakkasan will be providing canapés and two signature cocktails, while guests listen to music, feel the fabrics of the new fall collection, create their own photo flip books, or sample the new DVF fragrance. You will also be invited to suggest your own "DVF Mantra," which will act as your entry into a prize draw.
Great Marlborough Street
London's cutting-edge department store is celebrating the launch of the Lulu + Co collection with a Hawaiian-themed evening. Hostess Lulu Kennedy has invited designers including Richard Nicoll, Jonathan Saunders, or Michael Van der Ham to join in on the fun. Plus: there will be Mahiki Coconut cocktails as well as mini makeovers by up-and-coming beauty brand Hourglass.
Other fashion brands that have teamed up with beauty labels for the evening include H&M, which will be giving out free manicures by WAH Nails at its Oxford Circus store; Whistles, which has partnered with Revlon and nail artist Jenny Longworth to recreate its fall/winter prints for the nails; or Reiss, where you will also be sipping on Mahiki Coconut cocktails while receiving makeovers from the Powder Puff Girls.
28 Bruton Street
The designer will be joined by model Edie Campbell for the evening, while guests enjoy music by Annie Monroe and Haagen Dazs ice-cream. The new diffusion line MW by Matthew Willamson will be showcased in the store for the first time, including a limited-edition t-shirt available to purchase on the evening only.
50 New Bond Street & 171-175 Brompton Road
From 6pm, both stores will be serving quintessentially English food (mini toad in the hole, anyone?) and hosting prize draws every half an hour, with prizes chosen from the brand's latest collection. Plus: Brompton Road will be hosting both a fortune teller and expert nail painters.
19 Mount Street
The e-tailer will bridge the divide between retail and online with its new concept, The Window Shop: for one night only, using image recognition technology, shoppers will be able to buy and win from the site after downloading a specially created app that will be available for iPhone, iPad 2 and Android platforms. Visitors who download the app and visit the pop-up window shops can hold their mobile device in front of the array of designer fashion and accessories, whereby the products will instantly appear on their device available to purchase or potentially win as a prize.
Download the app at http://itunes.apple.com/gb/app/net-a-porter-the-window-shop/id462183161?mt=8.
190 Oxford Street
The shoe chain invites you to celebrate Vogue Fashion Night Out with an evening of shopping, using its exclusive 20-percent discount.
Other brands offering 20 percent off during the event include
Anthropologie (which will also host a pop-up store by Peekaboo Vintage) and
138 Regent Street
Photographer and style blogger Jackie Dixon of ShowMeYourWardrobe.com will be on hand to capture the brand's most stylish customers, while Vogue's fashion editor Miranda Almond offers style advice. Plus: there will be goodie bags and discounts.
311 Oxford Street
The Japanese chain will be launching the fifth and final +J collection in collaboration with Jil Sander. The first 100 customers will also receive a free goodie bag and gift.