Nelson Mandela starts fashion brand
Tuesday 15 March 2011
Almost a month after having been honored by designer David Tlale during Johannesburg fashion week, South Africa's former president Nelson Mandela is starting his own fashion line.
Supporting his 46664 foundation, the apparel range will feature men's and women's styles, making their debut at a dedicated concept store in Johannesburg in August. They will be rolled out at selected local retailers and internationally by next year, with an online shop also in the works.
"46664 has evolved to become much more than a global HIV/AIDS awareness and prevention campaign," 46664 board member Achmat Dangor commented at the launch last week. "The work of the organization encompasses Mr Mandela's humanitarian legacy as well as confronting and inspiring action to address the broader social injustices in our society. To do this effectively, 46664 needs reliable and sustainable income streams, something we believe the 46664 Apparel can significantly contribute to."
There is no word yet on inspirations behind the clothes or price details, but the range has been described as "fashion-forward, yet truly wearable." Both national and international guest designers are expected to launch capsule ranges with the brand.
In February, South African designer David Tlale sent 100 models down Mandela bridge in Johannesburg to honor the country's former president.
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