New cologne bottles the scent of barbecue

It's the color of liquid smoke and is described as eau de barbecue, a cologne that bottles the backyard scents of burning, smoking barbecues, and grilled meats.

The makers of Pork Barrel BBQ, which produces sauces and dry rubs in the US, has launched a barbecue-scented cologne called Que - pronounced 'Cue' - an "intoxicating bouquet of spices, smoke, meat and sweet summer sweat" that was developed by a "team of craftsmen and fine perfumers" and launched in time for Father's Day in North America.

In a series of cheeky commercials that poke fun at its own concept, a fluffy, pink pig mascot disrobes seductively, stripping off his apron, barbecue tool belt and assorted cuts of raw meat to wear only 'what's real."

A second commercial is a spoof on Elizabeth Taylor's commercial for her perfume White Diamonds.

And in a third commercial, a disastrous blind date ends with a marriage proposal after the girl douses herself in the barbecue-scented cologne.

Que follows on the hoofed-heels of Farginnay's bac?n cologne - pronounced bay-cone - which also captures the scent of pork for bacon junkies. The Classic version is described as a "spicy maple aroma" while the Gold is a "memorable sizzling citrus." The one-ounce (30 ml) bottles of cologne are sold online for $36.

In 2008, Burger King also captured its signature flame-broiled burgers in a limited edition men's body spray, The Flame BK.

A 2-ounce (60 ml) bottle of Que, meanwhile, sells for $24 (€16) online at http://www.porkbarrelbbq.com/barbeque-cologne-que/ in the US.

To watch and vote for the best Que commercial, visit http://www.youtube.com/user/PorkBarrelBBQ#p/u/2/iUr9AtyDojc.

 

PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Account Manager (Junior)

    Negotiable: Clearwater People Solutions Ltd: Account Manager (Junior) Account ...

    Solar Business Development Manager – M&A

    £50000 - £60000 Per Annum: The Green Recruitment Company: The Green Recruitmen...

    Accountant,Reconciliations,Bristol,Bank,£260/day

    £200 - £260 per day + competitive: Orgtel: Accountant, Reconciliations, Bristo...

    Test Analyst

    £20000 - £30000 Per Annum: Clearwater People Solutions Ltd: An experienced Tes...

    Day In a Page

    A new Russian revolution: Cracks start to appear in Putin’s Kremlin power bloc

    A new Russian revolution

    Cracks start to appear in Putin’s Kremlin power bloc
    Eugene de Kock: Apartheid’s sadistic killer that his country cannot forgive

    Apartheid’s sadistic killer that his country cannot forgive

    The debate rages in South Africa over whether Eugene de Kock should ever be released from jail
    Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?

    Standing my ground

    If sitting is bad for your health, what happens when you stay on your feet for a whole month?
    Commonwealth Games 2014: Dai Greene prays for chance to rebuild after injury agony

    Greene prays for chance to rebuild after injury agony

    Welsh hurdler was World, European and Commonwealth champion, but then the injuries crept in
    Israel-Gaza conflict: Secret report helps Israelis to hide facts

    Patrick Cockburn: Secret report helps Israel to hide facts

    The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz
    The man who dared to go on holiday

    The man who dared to go on holiday

    New York's mayor has taken a vacation - in a nation that has still to enforce paid leave, it caused quite a stir, reports Rupert Cornwell
    Best comedians: How the professionals go about their funny business, from Sarah Millican to Marcus Brigstocke

    Best comedians: How the professionals go about their funny business

    For all those wanting to know how stand-ups keep standing, here are some of the best moments
    The Guest List 2014: Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks

    The Guest List 2014

    Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
    Jokes on Hollywood: 'With comedy film audiences shrinking, it’s time to move on'

    Jokes on Hollywood

    With comedy film audiences shrinking, it’s time to move on
    It's the best of British art... but not all is on display

    It's the best of British art... but not all is on display

    Voted for by the British public, the artworks on Art Everywhere posters may be the only place where they can be seen
    Critic claims 'I was the inspiration for Blanche DuBois'

    Critic claims 'I was the inspiration for Blanche DuBois'

    Blanche Marvin reveals how Tennessee Williams used her name and an off-the-cuff remark to create an iconic character
    Sometimes it's hard to be a literary novelist

    Sometimes it's hard to be a literary novelist

    Websites offering your ebooks for nothing is only the latest disrespect the modern writer is subjected to, says DJ Taylor
    Edinburgh Fringe 2014: The comedy highlights, from Bridget Christie to Jack Dee

    Edinburgh Fringe 2014

    The comedy highlights, from Bridget Christie to Jack Dee
    Dame Jenny Abramsky: 'We have to rethink. If not, museums and parks will close'

    Dame Jenny Abramsky: 'We have to rethink. If not, museums and parks will close'

    The woman stepping down as chair of the Heritage Lottery Fund is worried