Fashion is increasingly becoming aware of the mobile device and the iPhone in particular, with brands, retailers and even watchmaker workshops launching their own applications.
Here is a selection of the most recent fashion app launches:
Rugby Ralph Lauren Make Your Own
This application lets you put your own face on models, create your personal style with Ralph Lauren's clothes, and even customize their sweaters. Share the new look on Facebook and have your own design produced. The application is also available online at rugby.com/makeyourown.
Tommy Hilfiger (Art Technology Group)
One of Lauren's main competitors, all-American brand Tommy Hilfiger, has launched an application that connects virtual and in-store shopping, meaning that customers can buy a desired item online if it is not available in-store or check where they can try on an item that they have come across online.
The luxury watchmaker does not only give access to its full collection but also invites customersto its 'watchmaking school,' also demonstrating the skills of the brand's gem-setters and engravers.
Rue La La
Designer sales on the website start daily at 11am ET, and items sell out fast, so it only makes sense that Rue La La is now also available on the iPhone (navigate to m.ruelala.com) for all those shoppers who are nowhere near a computer at that time. Store all your details beforehand to save extra time.
Browse content from 30 stores, save your favorites, and be notified of price drops. US customers only.
All applications are free of charge.