New fashion web launches: Madewell, Love Magazine, Diptyque
Wednesday 02 June 2010
Here are the new fashion websites that are worth a click.
The label got a boost from its recent collaboration with TV host Alexa Chung, and now Madewell's designs are finally available on a well-made website. A special section, called The Denim Bar, has been designed to make online jean shopping easier, and there are lots of interactive tools and styling suggestions.
Having run a blog since its print launch, one of the most-beloved new additions to the editorial fashion world has unveiled its official website, complete with founder Katie Grand's signature cartoon animals, interviews, short films, and the team's fashion favorites.
The designer has revamped her website, which she felt looked "dated." Her new internet presence feels more like a magazine than 'just' an online store and features user-generated content, lots of social media tools, and an improved e-commerce.
The traditional French brand known for its luxury candles has been around for a while (since 1961 to be exact) but only now decided to go online. On its new website, shoppers can browse all their scented products, including their fragrances and new bodycare line.
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