New interactive beauty ads on iPad yield customized shopping tips
Friday 24 June 2011
Lancôme and Maybelline have launched a new generation of beauty ads for the iPad, and L'Oréal Paris is to follow later this month, reports
Women's Wear Daily.
According to the trade paper, as part of the mobile advertising service, users will be able to answer questions about their hair and skin in order to receive recommendations for customized products. Gwen Stefani's Infallible Le Rouge commercial will also appear in the ad, as will tutorials and trend reports.
Lancôme, which is owned by L'Oréal, already released similar ads last month that featured the Trésor fragrance commercial together with the option to send personalized Mother's Day messages, while Maybelline, another L'Oréal brand, went for a similar strategy to L'Oréal Paris, helping customers to find the right product.
Digitally customizing recommendations is a growing trend in beauty, with more and more brands releasing shopping guides for the iPhone and iPad, such as Firmenich's ozMoz app.
Diving in at the deep end is no excuse for shirking the style stakes
Life & Style blogs
- 1 Why I'm on the brink of burning my Israeli passport
- 2 Japanese plant experts produce 10,000 lettuce heads a day in LED-lit indoor farm
- 3 War is war: Why I stand with Israel
- 4 L'Oreal cuts ties with Belgium supporter Axelle Despiegelaere after hunting trip photographs
- 5 The true Gaza back-story that the Israelis aren’t telling this week
£70000 per annum: Harrington Starr: Information Security Manager (ISO 27001, A...
£30000 - £45000 per annum + Benefits + Bonus: Harrington Starr: C# Developer (...
£60000 - £80000 per annum + Benefits + Bonus: Harrington Starr: C# Integration...
£75000 - £85000 per annum + ex bens: Deerfoot IT Resources Limited: Biztalk Te...