New interactive beauty ads on iPad yield customized shopping tips
Friday 24 June 2011
Lancôme and Maybelline have launched a new generation of beauty ads for the iPad, and L'Oréal Paris is to follow later this month, reports
Women's Wear Daily.
According to the trade paper, as part of the mobile advertising service, users will be able to answer questions about their hair and skin in order to receive recommendations for customized products. Gwen Stefani's Infallible Le Rouge commercial will also appear in the ad, as will tutorials and trend reports.
Lancôme, which is owned by L'Oréal, already released similar ads last month that featured the Trésor fragrance commercial together with the option to send personalized Mother's Day messages, while Maybelline, another L'Oréal brand, went for a similar strategy to L'Oréal Paris, helping customers to find the right product.
Digitally customizing recommendations is a growing trend in beauty, with more and more brands releasing shopping guides for the iPhone and iPad, such as Firmenich's ozMoz app.
Life & Style blogs
An app for the amorous: Could Good2Go end disputes about sexual consent - without being a passion-killer?
The Fappening: After the third wave of leaked celebrity photos, why can't we stop it?
Stoptober: How I stopped smoking for good
Wild ram head-butts drone out the sky, waits for pilot to turn up then head-butts him too
iOS 8: how to free up memory on your iPhone or iPad to install the update
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 Prince held a Facebook Q&A and this is the only question he answered
- 3 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 4 35,000 walrus gather ashore on north-west Alaska beach 'for a rest'
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- < Previous
- Next >
£18000 - £23000 per annum + Uncapped OTE: SThree: SThree Group have been well ...
£18000 - £23000 per annum + OTE: SThree: Real Staffing Group is seeking Traine...
£120 - £140 per day: Randstad Education Leeds: We have an exciting opportunity...
Competitive: Randstad Education Manchester: SEN Teacher urgently required for ...