Fashion start-up Vault Couture catalogues wardrobes, stores them in a safe place, and delivers them to your doorstep just in case you have an unexpected gala evening coming up.
Clearly a service for the 'happy few,' this new take on wardrobe organization is as close to the infamous closet scene in 1995 movie Clueless as reality gets: gone are the times of piles of shoes and clothes taking up your living space - Vault Couture comes to your home, neatly catalogues and stocks all your items and feeds them into a personal digital database. An iPad app then lets you browse and style your outfits at a mouse click before the finished looks are delivered overnight to wherever you are in the world.
"Vault Couture understands that having the perfect outfit to hand is vital and for many clients, especially those who may have multiple homes around the world or jet-set for either work or pleasure," it says on the company's website, "it is important to have a clear understanding of exactly what they have and its location. However, we also understand that the logistics of managing a sizable collection can be challenging, and many people find that they simply do not have the time to dedicate to organise their wardrobes."
Membership also comes with the permission to use the Vault Boutique, an online marketplace that allows members to sell unwanted pieces.
Vault Couture comes as part of a trend that has seen the launch of an increasing number of bespoke wardrobe organization services: fashion editors that help you navigate your existing clothes for varying fees or websites that rent out high-fashion outfits like Rent the Runway are helping fashion fans to think more sustainably when it comes to their wardrobes. This new service, however, seems to be tailored toward a more ostentatious-minded target group.Reuse content