New York fashion is not just a pretty Facebook

Front row seats by the catwalk may give the most bragging rights, but for watching New York Fashion Week this year, there's a more accessible, not to mention comfortable option: your home sofa.

Linked-in fashionistas only have to wait for the urgent SMS: "Hurry the Vera Wang show is starting soon." And a minute or two later, with the laptop screen up and on, they're able to watch the famed designer unveil her latest outfits live.

Livestreaming may be common these days, but in the closed world of high fashion it's something of a brave new world.

More than 100,000 people are attending New York Fashion Week's spring 2012 collection, according to organizers, but hundreds of thousands more are following the action online.

Some 30 shows are being shown live on the Internet in New York and for the first time the streaming can also be accessed on mobile phones.

Each morning, YouTube site http://www.youtube.com/liverunway lists that day's menu. For Tuesday, there was on offer Badgley Mischka at 10:00 am, Vera Wang at 11:00 am, Herve Leger at 2:00 pm, Tibi at 7:00 pm, and finally Narciso Rodriguez at 8:00 pm.

"This is a tremendous opportunity to bring designers shows' to a much wider audience," said Christina Neault, executive producer of Mercedes-Benz Fashion Week.

Twitter is also helping to lift the veil thanks to enthusiastic micro-bloggers right at the Lincoln Center runways.

"LeAnn Rimes first row with Audrina Patridge. I wonder what they are talking about"? a gossipy blogger tweets from the Badgley Mischka collection, where the country singer and actress are turning heads.

The show has barely started before the Twittersphere is buzzing with previously guarded secrets of the new collection, right down to the details of the yellow dresses and metallic belts.

"I am in Barbie's paradise," one enthuses. "I would classify it as Barbie chic," another responds. Another contribution to this discussion comes from someone watching at home: "vintage and very sexy."

But there's no time to dwell on the Barbie-fication of Badgley Mischka, because it's already time for Twitterdom to take in Vera Wang.

"Beyonce just sat in front row," one Tweet boasts. Another name dropper chimes in by reporting the presence of former US secretary of state Madeleine Albright.

Of course if you miss all the live excitement, you can catch up by heading to www.firstcomesfashion.com.

Some designers save everyone the trouble by simply showing their collections live on their own sites. Check out Oscar de la Renta (http://odlrlive.tumblr.com) or Milly de Michelle Smith (millyny.com).

Many others are on Facebook, which Lacoste used to show its six million followers the New York show.

The buyers won't be left out either. Duby Novak came from Brazil, where she has several clothing shops, and avidly filmed proceedings with a mobile phone.

Immediately, she was able to sift through the new collections, then update her blog, and start thinking about what to buy and take back to Rio.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Savvy Media Ltd: Media Sales executive - Crawley

    £25k + commission + benefits: Savvy Media Ltd: Find a job you love and never h...

    Austen Lloyd: Corporate Solicitor NQ+ Oxford

    Excellent Salary: Austen Lloyd: CORPORATE - Corporate Solicitor NQ+ An excelle...

    Reach Volunteering: Financial Trustee and Company Secretary

    Voluntary Only - Expenses Reimbursed: Reach Volunteering: A trustee (company d...

    Recruitment Genius: Senior Project Manager

    £45000 - £65000 per annum: Recruitment Genius: This is a fantastic opportunity...

    Day In a Page

    In a world of Saudi bullying, right-wing Israeli ministers and the twilight of Obama, Iran is looking like a possible policeman of the Gulf

    Iran is shifting from pariah to possible future policeman of the Gulf

    Robert Fisk on our crisis with Iran
    The young are the new poor: A third of young people pushed into poverty

    The young are the new poor

    Sharp increase in the number of under-25s living in poverty
    Greens on the march: ‘We could be on the edge of something very big’

    Greens on the march

    ‘We could be on the edge of something very big’
    Revealed: the case against Bill Cosby - through the stories of his accusers

    Revealed: the case against Bill Cosby

    Through the stories of his accusers
    Why are words like 'mongol' and 'mongoloid' still bandied about as insults?

    The Meaning of Mongol

    Why are the words 'mongol' and 'mongoloid' still bandied about as insults?
    Mau Mau uprising: Kenyans still waiting for justice join class action over Britain's role in the emergency

    Kenyans still waiting for justice over Mau Mau uprising

    Thousands join class action over Britain's role in the emergency
    Isis in Iraq: The trauma of the last six months has overwhelmed the remaining Christians in the country

    The last Christians in Iraq

    After 2,000 years, a community will try anything – including pretending to convert to Islam – to avoid losing everything, says Patrick Cockburn
    Black Friday: Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

    Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

    Britain braced for Black Friday
    Bill Cosby's persona goes from America's dad to date-rape drugs

    From America's dad to date-rape drugs

    Stories of Bill Cosby's alleged sexual assaults may have circulated widely in Hollywood, but they came as a shock to fans, says Rupert Cornwell
    Clare Balding: 'Women's sport is kicking off at last'

    Clare Balding: 'Women's sport is kicking off at last'

    As fans flock to see England women's Wembley debut against Germany, the TV presenter on an exciting 'sea change'
    Oh come, all ye multi-faithful: The Christmas jumper is in fashion, but should you wear your religion on your sleeve?

    Oh come, all ye multi-faithful

    The Christmas jumper is in fashion, but should you wear your religion on your sleeve?
    Dr Charles Heatley: The GP off to do battle in the war against Ebola

    The GP off to do battle in the war against Ebola

    Dr Charles Heatley on joining the NHS volunteers' team bound for Sierra Leone
    Flogging vlogging: First video bloggers conquered YouTube. Now they want us to buy their books

    Flogging vlogging

    First video bloggers conquered YouTube. Now they want us to buy their books
    Saturday Night Live vs The Daily Show: US channels wage comedy star wars

    Saturday Night Live vs The Daily Show

    US channels wage comedy star wars
    When is a wine made in Piedmont not a Piemonte wine? When EU rules make Italian vineyards invisible

    When is a wine made in Piedmont not a Piemonte wine?

    When EU rules make Italian vineyards invisible