For the seventh year in a row Vogue's Fashion's Night Out returns to the UK on 10 September, taking over London's iconic Regent's Street, where retailers will open till late offering discounts, goodies and bubbles for a Thursday fuelled with style.
Tonight, “Vogue Loves Regent Street” will see department stores, high-street favourite destinations and designer boutiques hosting dedicated events between 6:00pm and 10:00pm, greeting shoppers with some fun and tempting them to splash the cash, shopping the new arrivals at discount, with many offering some sort of deal in-store.
Liberty, for example, will held an array of workshops and entertainment across its fashion and beauty departments.
You can also get pampered with a complimentary Miss Vogue manicure by Perfect 10 at Cafe Royal, while sipping in a delicious mocktail.
Just off Hanover Square, the Conde Nast Worldwide News Shop will be offering the chance to get one of only 300 collector Vogue Loves totes and a one-year Vogue subscription, plus some other goodies too.
The Vogue editors, including Kate Phelan, Lucinda Chambers and Emily Sheffield will be in hand moving around shops, providing advice on the latest trends before you enter the autumn season.
British model Amber Le Bon will be taking the decks at Boss store, milliner Stephen Jones will join a creative discussion at Topshop, singer Eliza Doolittle will be the official DJ f the night at Liberty, food experts Madeleine Shaw and Rens Kroes will host a healthy eating discussion at Uniqlo and Alexandra Shulman will be talking about her life at Vogue at the exclusive event at Apple.
"We're delighted to be celebrating Fashion's Night Out for our seventh consecutive year, and as the centre of London's retail heartland it made perfect sense to focus our activity with Vogue Loves Regent Street," said British Vogue editor Alexandra Shulman. "We hope thousands of shoppers will once again join us to celebrate the street's exciting mix of designer and high-street brands."
After you’ve shopped and scamped the shops head to nearby restaurants to refuel with some fashion-themed refreshments.Reuse content