American Apparel reveals 62-year-old Jacky O’Shaughnessy as underwear model

Retailer has been using Ms O’Shaughnessy in their campaigns since 2011

Clothing giant American Apparel has bucked the overarching trend for fresh faced young models in fashion campaigns, by using a 62-year-old model in their lingerie advert.

An image of Jacky O’Shaughnessy dressed only in lace underwear was posted on its Facebook and Instagram pages accompanied with the tagline: "sexy has no expiration date."

Ms O’Shaughnessy began modelling for the brand after being scouted in a New York restaurant in 2011. She appeared in their Advanced Basics campaign, her first ever modelling shoot, which she described as "lots of fun".

Speaking to Fashionista.com, she said: "You know, I’ve read so many times that modeling is vapid at best. I found it to be engaging and creative. It requires energy and an ability to communicate without words. Marsha had something in mind and took a lot of care to get it right.

"It wasn’t a big shoot with lots of people fussing and helping, it was just Marsha [the photographer] with her camera so it was very personal."

The decision to use Jackie was widely praised on Facebook, with many applauding the retailer for "embracing old age" by using a model decades older than her youthful counterparts typically gracing the covers of fashion magazines and catwalks.

One person commented: "I want to see more models like her! Amazing!", while another said: "Hope I age just as beautiful!"

Cameron Diaz is wrong about pubic hair. The bush is not back

This is not the first time the retailer has controversially subverted fashion 'norms', after their New York store featured mannequins with visible pubic hair in the window - to very mixed reactions. Some commended the store for using mannequins of women in their natural state, while others found them "too graphic".

 


Watch what happened when American Apparel put pubic hair on their New York store models

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Environment
The plant ‘Nepenthes zygon’ was donated to Kew in 2004
environment
News
This artist impression shows a modern-day Atlantis
news
Arts and Entertainment
booksPhotographer snapped celebrities for 40 years - but it wasn’t all fun and games
News
i100
Sport
Aguero - who single-handedly has kept City's Champions League dreams alive - celebrates his dramatic late winner
footballManchester City 3 Bayern Munich 2: Argentine's late hat-rick sees home side snatch vital victory
News
peopleSinger tells The Independent what life is like in rehab in an exclusive video interview
News
Muhammad Ali pictured in better health in 2006
peopleBut he has enjoyed publicity from his alleged near-death experience
Arts and Entertainment
Tony breaks into Ian Garrett's yacht and makes a shocking discovery
TVReview: Revelations continue to make this drama a tough watch
News
news
News
The assumption that women are not as competent in leadership positions as men are leads to increased stress in the workplace
science... and it's down to gender stereotypes
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Business Development Executive

    £25000 - £32000 per annum: Recruitment Genius: This company is an acknowledged...

    Ashdown Group: Marketing Executive - Central London, Bank

    £26000 - £28000 per annum: Ashdown Group: A truly exciting opportunity has ari...

    Ampersand Consulting LLP: Systems Developer (C/C++, Ruby/ Perl) - £40k

    £40000 per annum + Benefits: Ampersand Consulting LLP: Systems Developer (C/C+...

    Recruitment Genius: IT Systems Manager

    £22000 - £28000 per annum: Recruitment Genius: An experienced Systems Manager ...

    Day In a Page

    Homeless Veterans Christmas Appeal: Drifting and forgotten - turning lives around for ex-soldiers

    Homeless Veterans Christmas Appeal: Turning lives around for ex-soldiers

    Our partner charities help veterans on the brink – and get them back on their feet
    Putin’s far-right ambition: Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU

    Putin’s far-right ambition

    Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU
    Tove Jansson's Moominland: What was the inspiration for Finland's most famous family?

    Escape to Moominland

    What was the inspiration for Finland's most famous family?
    Nightclubbing with Richard Young: The story behind his latest book of celebrity photographs

    24-Hour party person

    Photographer Richard Young has been snapping celebrities at play for 40 years. As his latest book is released, he reveals that it wasn’t all fun and games
    Michelle Obama's school dinners: America’s children have a message for the First Lady

    A taste for rebellion

    US children have started an online protest against Michelle Obama’s drive for healthy school meals by posting photos of their lunches
    Colouring books for adults: How the French are going crazy for Crayolas

    Colouring books for adults

    How the French are going crazy for Crayolas
    Jack Thorne's play 'Hope': What would you do as a local politician faced with an impossible choice of cuts?

    What would you do as a local politician faced with an impossible choice of cuts?

    Playwright Jack Thorne's latest work 'Hope' poses the question to audiences
    Ed Harcourt on Romeo Beckham and life as a court composer at Burberry

    Call me Ed Mozart

    Paloma Faith, Lana del Ray... Romeo Beckham. Ed Harcourt has proved that he can write for them all. But it took a personal crisis to turn him from indie star to writer-for-hire
    10 best stocking fillers for foodies

    Festive treats: 10 best stocking fillers for foodies

    From boozy milk to wasabi, give the food-lover in your life some extra-special, unusual treats to wake up to on Christmas morning
    Phil Hughes head injury: He had one weakness – it has come back to haunt him

    Phil Hughes had one weakness – it has come back to haunt him

    Prolific opener had world at his feet until Harmison and Flintoff bounced him
    'I have an age of attraction that starts as low as four': How do you deal with a paedophile who has never committed a crime?

    'I am a paedophile'

    Is our approach to sex offenders helping to create more victims?
    How bad do you have to be to lose a Home Office contract?

    How bad do you have to be to lose a Home Office contract?

    Serco given Yarl’s Wood immigration contract despite ‘vast failings’
    Green Party on the march in Bristol: From a lost deposit to victory

    From a lost deposit to victory

    Green Party on the march in Bristol
    Putting the grot right into Santa's grotto

    Winter blunderlands

    Putting the grot into grotto
    'It just came to us, why not do it naked?' London's first nude free runner captured in breathtaking images across capital

    'It just came to us, why not do it naked?'

    London's first nude free runner captured in breathtaking images across capital