American Apparel reveals 62-year-old Jacky O’Shaughnessy as underwear model
Retailer has been using Ms O’Shaughnessy in their campaigns since 2011
Clothing giant American Apparel has bucked the overarching trend for fresh faced young models in fashion campaigns, by using a 62-year-old model in their lingerie advert.
An image of Jacky O’Shaughnessy dressed only in lace underwear was posted on its Facebook and Instagram pages accompanied with the tagline: "sexy has no expiration date."
Ms O’Shaughnessy began modelling for the brand after being scouted in a New York restaurant in 2011. She appeared in their Advanced Basics campaign, her first ever modelling shoot, which she described as "lots of fun".
Speaking to Fashionista.com, she said: "You know, I’ve read so many times that modeling is vapid at best. I found it to be engaging and creative. It requires energy and an ability to communicate without words. Marsha had something in mind and took a lot of care to get it right.
"It wasn’t a big shoot with lots of people fussing and helping, it was just Marsha [the photographer] with her camera so it was very personal."
The decision to use Jackie was widely praised on Facebook, with many applauding the retailer for "embracing old age" by using a model decades older than her youthful counterparts typically gracing the covers of fashion magazines and catwalks.
One person commented: "I want to see more models like her! Amazing!", while another said: "Hope I age just as beautiful!"
This is not the first time the retailer has controversially subverted fashion 'norms', after their New York store featured mannequins with visible pubic hair in the window - to very mixed reactions. Some commended the store for using mannequins of women in their natural state, while others found them "too graphic".
Watch what happened when American Apparel put pubic hair on their New York store models
Life & Style blogs
- 1 Kylie Jenner challenge: Bizarre lip suction device inspired by Kardashian sister goes viral
- 2 Rarest Beanie Baby bought for just £10 at car boot sale could be sold for £62,500 on eBay
- 3 Katie Hopkins and The Sun editor are reported to police for incitement to racial hatred following migrant boat column
- 4 Bruce Forsyth backs assisted dying campaign: 'If I had Alzheimer's or dementia I would do something about it'
- 5 Giorgio Armani criticises the way some gay men dress saying 'a man has to be a man'
£14000 - £18000 per annum: Recruitment Genius: An Office Administrator is requ...
£12000 - £40000 per annum: Recruitment Genius: Due to expansion and growth of ...
£40000 - £50000 per annum: Ashdown Group: Senior PHP Developer position with a...
Negotiable: Recruitment Genius: An Operations Leader is required to join a lea...