Online retailer Asos has launched its plus-size range January 22.

The new line, named Curve, follows similar launches by UK retailer Evans and US chain Forever 21 that seemingly react to the increasing acceptance of plus-size fashion, promoted by media and some of the industry's key figures.

Curve so far includes a selection of mainly black dresses (with a few floral exceptions), and basics such as jeans, leggings, and denim and leather jackets - but Asos says more styles will be added over the next months.

Prices range from £6 to £100.