At it amour and nails: polish naming and the fine art of punning
Long gone are the days when nail polish colours were called things like Midnight Blue and Red Vixen; with so little to differentiate between competitors' shades, companies now rely on the most outrageous and puntastic names to shift their product.
The most ridiculous are even compiled in a blog, Stupid Nail Polish Names, which pokes fun at the likes of "Red Thong In Divorce Court", "No More Waity, Katie", "Miso Happy With This Colour' and, er, "Jizz".
OPI are famous for their bonkers - and sometimes mildly offensive – polish names (they called one "Iris I Was Thinner"), so I decided to check out the launch of their autumn/win- ter 2012 collection, which was inspired by Germany, because "Berlin is the hottest city in Europe right now". Their Germany range includes "Don't Talk Bach To Me" (phlegm green, sorry, "sassy lime-yellow"), "Nein! Nein! Nein! OK Fine!" (olive; hopefully not a reference to intercourse) and "Every Month is Oktoberfest" (plum; go figure). So how do OPI come up with their sassy names?
"It takes six people eight hours to name 12 shades," says Suzi Weiss Fischmann, OPI's creative director. "For this we sat in a room and ate German food to get inspired." So, is punning a prerequisite skill for those interested in a career in polish naming? "Of course! And you have to be kind of crazy," laughs Fischmann. Just lacquer her go! Eh?
Life & Style blogs
- 1 'Natural' energy drink banned for containing erectile dysfunction drug
- 2 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 3 Dylan Tombides: West Ham confirm 20-year-old striker has died after battle with cancer
- 4 Loch Ness Monster found on Apple Maps?
- 5 Angus Steakhouse: How does tourist staple continue to thrive in today's gourmet market?
£150.00 per week: QA Apprenticeships: This company is a company that specializ...
£153.75 per week: QA Apprenticeships: This company is an innovative outsourcin...
£150.00 per week: QA Apprenticeships: This company has been providing on site ...
£150.00 per week: QA Apprenticeships: We've been supplying best of breed peopl...