At it amour and nails: polish naming and the fine art of punning
Long gone are the days when nail polish colours were called things like Midnight Blue and Red Vixen; with so little to differentiate between competitors' shades, companies now rely on the most outrageous and puntastic names to shift their product.
The most ridiculous are even compiled in a blog, Stupid Nail Polish Names, which pokes fun at the likes of "Red Thong In Divorce Court", "No More Waity, Katie", "Miso Happy With This Colour' and, er, "Jizz".
OPI are famous for their bonkers - and sometimes mildly offensive – polish names (they called one "Iris I Was Thinner"), so I decided to check out the launch of their autumn/win- ter 2012 collection, which was inspired by Germany, because "Berlin is the hottest city in Europe right now". Their Germany range includes "Don't Talk Bach To Me" (phlegm green, sorry, "sassy lime-yellow"), "Nein! Nein! Nein! OK Fine!" (olive; hopefully not a reference to intercourse) and "Every Month is Oktoberfest" (plum; go figure). So how do OPI come up with their sassy names?
"It takes six people eight hours to name 12 shades," says Suzi Weiss Fischmann, OPI's creative director. "For this we sat in a room and ate German food to get inspired." So, is punning a prerequisite skill for those interested in a career in polish naming? "Of course! And you have to be kind of crazy," laughs Fischmann. Just lacquer her go! Eh?
Life & Style blogs
The Evil Within preview: a survival horror fan’s best worst nightmare
Porn film production likely to stop in Los Angeles after actor tests positive for HIV
Ice Bucket Challenge: ALS Association doesn't yet know what to do with all of the money raised
The 3D-printed key that can unlock anything
Anal sex study reveals climate of 'coercion'
- 1 Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
- 2 Oil tanker with $100 million cargo goes missing off Texas coast
- 3 George Galloway left with severe bruising after attack in Notting Hill by man 'shouting about the Holocaust'
- 4 Lady al-Qa’ida: On the trail of Dr Aafia Siddiqui, the world’s most wanted prisoner
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- < Previous
- Next >
£60000 - £70000 per annum + Benefits + Bonus: Harrington Starr: Senior Data Sc...
Highly Attractive Salary: Austen Lloyd: BRISTOL - This is a very unusual law c...
£28000 - £30000 per annum + Benefits + Bonus: Harrington Starr: Junior VB.NET ...
£40000 - £50000 per annum + Benefits + Bonus: Harrington Starr: C# .NET Web De...