Awards: See if you can spot the icon in this picture...
Now in its 15th year, The GQ Men of the Year Awards has a reputation for celebrating the sartorially sharp, the sportingly superb and the straightforwardly superhuman.
But while the black-tie dinner event at the Royal Opera House featured a familiar roll call of gong-givers and receivers, Mo Farah's appearance to present Robbie Williams with an "icon" award managed to confound even the smartest in the room.
The best actor gong rewarded Michael Fassbender's remarkably rise. The comedian of the year was Sacha Baron Cohen, a refreshing change from the stand-up DVD merchants. Best TV Personality? Damian Lewis, whose war drama Homeland has become required viewing.
And unlike at some magazine awards, it was even easy to surf the often confusing distinction between such gong titles as "inspiration" and "legend" (Sir Salman Rushdie and Sir Tom Jones, respectively) by dint of their unquestionably important careers.
Team GB's Olympians did win "Team of the Year", but many felt Farah, a double Olympic gold medallist from humble beginnings, has even in his short career become more of an "icon" than Williams ever will be.
One can only presume that there was some sort of mix-up on stage and Farah was too polite to mention it.
Life & Style blogs
Snapchat removed the Best Friends list feature and 'stalkers' are upset
Baldness could soon be treated using stem cells, scientists hope
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
Eight-year-old girl Camilla Lisant suggests possible cure for cancer to her scientist father
Lack of medically trained staff leaves NHS 111 phone service struggling to cope, claims insider
- 2 The awkward moment Sarah Palin raised $25,000 for Hillary Clinton's election campaign
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Baldness could soon be treated using stem cells, scientists hope
£40000 per annum: Ashdown Group: A reputable organisation within the leisure i...
£90 - £140 per day: Tradewind Recruitment: I am currently working in partnersh...
£96000 - £200000 per annum: Recruitment Genius: Looking for a better earning p...
£32000 - £36000 per annum: Recruitment Genius: A rapidly expanding company in ...