The newly launched Absolue Precious Cells face cream by Lancôme -- the latest release amid the recent stem cell skincare craze -- promises to "help restore the potential of skin stem cells and bring back the skin of youth."

According to research published by the French beauty brand, of their sample of woman with UV damaged skin, 90 percent said their skin seemed "denser," 87 percent found it to be "smoother," the same number stated their skin was more "radiant," and 95 percent had the impression it had a more "uniform complexion" after using the cream for four weeks. Lancôme even says the recovery process becomes visible within the first seven days.

Stem cell skincare, which relies on the regenerative quality of consumers' own stem cells in order to renew facial skin, has been one of the buzz phrases in beauty for quite a while with first products hitting the market as early as 2007. Back then, a cream called Amatokin was the product shoppers were after while many researchers found it controversial to use stem cell technology for anti-aging purposes.

According to the UK Times newspaper, however, most "stem cell" skincare products including the Absolue Precious Cells cream do not contain actual human cells but are based on ingredients as banal as apple extract, which provokes cell renewal. (Click here for the full article.)

Other anti-aging creams relying on this technology include Dior's Capture XP, ReVive's Peau Magnifique, and Emerge Swiss Apple Stem Cell Serum.

Lancôme's new cream retails for $145.