From heartbreaking products at Smashbox to kissable lipsticks at Estée Lauder, a safe bet for all the despairing boyfriends from Lancôme, and free gimmicks at Tarte: shop your own Valentine's Day treats this February or send this list to your better half.
Heartbreaker collection by Smashbox
The brand has released a full Valentine's Day-themed collection for the holiday, featuring candy-colored lip glosses and eye shadows, goji berry-infused cheek stain, and even a new fragrance. Prices from $19 to $34.
Flirty Girl by Philosophy
Mainly including pink and berry lip products, this line also turns your home into a spa for your date preparations with new lotions and shower gels. Prices from $12 to $35. The brand has also launched individual products for Valentine's Day, including red licorice lip gloss and cinnamon-infused body care.
Dior's lace collection
Dior's powdery and candy tones are part of its Spring Boudoir Collection, which was inspired by lace (a material that MAC previously dedicated a winter collection to). Prices from $23 to $55.
Love Your Lips by Estée Lauder
Twelve lipstick shades - of which three are new: Cherry Kiss, Pink Kiss and Coral Kiss - and four new Kissable Lip Glosses will be released as a limited edition for February, with each product packaged in heart-bearing tubes. All under $20.
Jack & Rose lipgloss by Tarte
Named after Titanic's tragic love birds, the Jack & Rose double-ended lipgloss comes with every offer over $50. Just use the code VDAY at check-out.
Magnifique Kisses by Lancôme
Lancôme has gone for a slightly different approach than the other labels, targeting the boyfriends and husbands: its Magnifique Kisses gift set contains the formula that would make any woman happy: eau de parfum, shower gel, lotion, and a stylish cosmetics bag. Sells for $68 ($92 value, according to the brand).Reuse content