Beauty vending machines hit Europe

Beauty retailer Sephora is selling small bottles of the CK One fragrance through vending machines in the Paris Metro system.

Through February 20 (the project, orchestrated by Paris communications agency Nouveau Jour), the automats - called pocket stores - will sell 15ml flacons of the unisex fragrance for €15 each.

Following fashion's stylish 'concept vending machines,' Sephora has set up automated outlets across the US, selling its most popular products.

While vending machines have been used to create marketing 'buzz' previously, this marks the first time a beauty brand is using the traditional vending machine environment, namely that of public transport, to promote a product: the automats are located at the Charles de Gaulle-Etoile, Montparnasse, La Défense and Miromesnil metro stations.

Sephora tested beauty vending machines in the US previously, for example at JC Penney stores too small to carry full Sephora counters. They included make-up and other beauty products from what the retailer calls "cult make-up lines" (Bare Escentuals, Korres and Smashbox) and "innovative skincare lines" (Philosophy, Peter Thomas Roth, Strivectin and Murad) as well as fragrances (Juicy Couture, Dior, Aquolina and Aqua Di Gio) and Sephora's own product range. As an extra gimmick, there are small video screens attached to the machines that show customers how to best use the products.

"The Sephora ZoomShop is a mini beauty paradise that makes it easier for local Sephora fanatics to find their favorite products and brands close to home," read a statement sent to Relaxnews, "and it will introduce Sephora to customers who are not familiar with all it has to offer."

Vending machines have also been used for fashion, with one introduced during Art Basel Miami Beach by art and celebrity culture publication Interview Magazine to celebrate its 40th anniversary. This automat is stocked with different products representing 40 years of pop culture, including limited editions, cult classics, and new releases of clothes, music, film, and art.

Using a similar concept for its New York launch earlier this year, The Standard hotel chain introduced a poolside vending machine selling Bermuda shorts by surf brand Quiksilver, inspired by The Standard's four different US locations.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
News
i100(More than you think)
Arts and Entertainment
John Hurt will voice Prince Bolkonsky in Radio 4's War and Peace
radioRadio 4 to broadcast 10-hour adaptation of War and Peace on first day of 2015
News
i100
News
people
Arts and Entertainment
Avatar grossed $2.8bn at the box office after its release in 2009
filmJames Cameron is excited
News
news

Lincoln MP Karl McCartney 'denied all knowledge' of the Twitter activity

Arts and Entertainment
Joel Edgerton, John Turturro and Christian Bale in Exodus: Gods and Kings
filmDirector said film would 'never have been financed' with ethnic minority actors in key roles
Arts and Entertainment
Stik on the crane as he completed the mural
art
News
The author PD James, who died on 27 November 2014
people

Detective novelist who wrote Death comes to Pemberley passed away peacefully at her home, aged 94

Arts and Entertainment
Jennifer Lawrence as Katniss Everdeen in The Hunger Games: Mockingjay Part 1
arts + ents
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Argyll Scott International: Service Desk Analyst

    £20000 - £22000 per annum: Argyll Scott International: Service Desk Analyst Re...

    h2 Recruit Ltd: Business Development Executive - Software

    £20000 - £25000 per annum + 55,000 OTE + benifits: h2 Recruit Ltd: Software Sa...

    Argyll Scott International: 2x Service Desk Analyst

    £20000 - £22000 per annum: Argyll Scott International: Service Desk Analyst Re...

    Langley James : IT Project Manager; 6 month FTC; Brighton; £400p/d

    £400 - £420 per day: Langley James : IT Project Manager; 6 month FTC; Brighton...

    Day In a Page

    Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

    Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

    It's in all our interests to look after servicemen and women who fall on hard times, say party leaders
    Millionaire Sol Campbell wades into wealthy backlash against Labour's mansion tax

    Sol Campbell cries foul at Labour's mansion tax

    The former England defender joins Myleene Klass, Griff Rhys Jones and Melvyn Bragg in criticising proposals
    Nicolas Sarkozy returns: The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?

    Sarkozy returns

    The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?
    Is the criticism of Ed Miliband a coded form of anti-Semitism?

    Is the criticism of Miliband anti-Semitic?

    Attacks on the Labour leader have coalesced around a sense that he is different, weird, a man apart. But is the criticism more sinister?
    Ouija boards are the must-have gift this Christmas, fuelled by a schlock horror film

    Ouija boards are the must-have festive gift

    Simon Usborne explores the appeal - and mysteries - of a century-old parlour game
    There's a Good Girl exhibition: How female creatives are changing the way women are portrayed in advertising

    In pictures: There's a Good Girl exhibition

    The new exhibition reveals how female creatives are changing the way women are portrayed in advertising
    UK firm Biscuiteers is giving cookies a makeover - from advent calendars to doll's houses

    UK firm Biscuiteers is giving cookies a makeover

    It worked with cupcakes, doughnuts and macarons so no wonder someone decided to revamp the humble biscuit
    Can SkySaga capture the Minecraft magic?

    Can SkySaga capture the Minecraft magic?

    It's no surprise that the building game born in Sweden in 2009 and now played by millions, has imitators keen to construct their own mega money-spinner
    The King's School is way ahead of the pack when it comes to using the latest classroom technology

    Staying connected: The King's School

    The school in Cambridgeshire is ahead of the pack when it comes to using the latest classroom technology. Richard Garner discovers how teachers and pupils stay connected
    Christmas 2014: 23 best women's perfumes

    Festively fragrant: the best women's perfumes

    Give a loved one a luxe fragrance this year or treat yourself to a sensual pick-me-up
    Arsenal vs Borussia Dortmund: Alex Oxlade-Chamberlain celebrates century with trademark display of speed and intuition

    Arsenal vs Borussia Dortmund

    The Ox celebrates century with trademark display of speed and intuition
    Billy Joe Saunders vs Chris Eubank Jnr: When two worlds collide

    When two worlds collide

    Traveller Billy Joe Saunders did not have a pampered public-school upbringing - unlike Saturday’s opponent Chris Eubank Jnr
    Homeless Veterans Christmas Appeal: Drifting and forgotten - turning lives around for ex-soldiers

    Homeless Veterans Christmas Appeal: Turning lives around for ex-soldiers

    Our partner charities help veterans on the brink – and get them back on their feet
    Putin’s far-right ambition: Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU

    Putin’s far-right ambition

    Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU
    Tove Jansson's Moominland: What was the inspiration for Finland's most famous family?

    Escape to Moominland

    What was the inspiration for Finland's most famous family?