Brioni launch exclusive fragrance
Leading Italian lifestyle brand Brioni has launched a limited-edition fragrance to celebrate the 65th anniversary of the house of Brioni.
A lavish launch event for the scent, hosted by Bryan Ferry, was staged in London last week.
The men's fragrance, simply called 'Brioni', is the first men's fragrance from the company for 50 years. In 1958, the brand introduced a limited series of men's fragrances, which included the "Good Luck" eau-de-cologne and celebrated the chic and innovative elegance of the period.
The new scent is designed to reflect Brioni's signature style of classical elegence with a modern touch. Andrea Perrone, CEO of Brioni said: "The 'Brioni' fragrance is a unique product, true to Brioni's commitment to quality and refinement."
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies