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Charles Worthington creates runway-inspired product line

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Friday 20 November 2009 01:00 GMT
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The London-based hairstylist Charles Worthington has released a new range called Front Row, which -- inspired by his work during the fashion weeks -- features products to create specific key looks as seen on the runways, such as high buns and big-volume hair.

The London-based hairstylist Charles Worthington has released a new range called Front Row, which - inspired by his work during the fashion weeks - features products to create specific key looks as seen on the runways, such as high buns and big-volume hair.

Worthington, who styles fashion shows in London and New York and most recently collaborated with London-based designer Erdem on last season's dolly bun hairstyle, wants to bring the flair of fashion week to customer's homes.

"The Front Row collection is the result of countless years' experience collaborating with some of the fashion industry's most notable names at their catwalk shows," he said. "Together with the art team, I have worked to create products not only suitable for use backstage, but perfect for translating catwalk looks into everyday life."

With the line, Worthington is going with the current trend of transforming enthusiasts into their own makeup and hair artists that previously saw other beauty brands such as Stila or Temptu release 'professional' ranges for the home.

The Front Row range, including dry shampoo, hairsprays, strengthening creams, sculpting mousses, and serums, is available for £5.99 per product (€6.73) from international salons carrying Charles Worthington and from boots.co.uk.

Site: charlesworthington.co.uk

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