Singer Beyoncé has released the commercial for her highly anticipated first fragrance Heat, to be released in the US in February.
The star is seen in typically racy poses in a bathtub and along a flame red wall, while her cover of the 1950s classic Fever is playing in the background. The full version of the song can also be found on YouTube.
Beyoncé, who has previously fronted fragrance campaigns for Giorgio Armani and Tommy Hilfiger, signed with beauty giant Coty in 2009.
The move came as a bit of a surprise after Knowles's husband, rapper Jay-Z, had signed a deal with Coty competitor Parlux to distribute celebrity fragrances in partnership with Iconic Fragrances, a perfume business he co-owns. R'n'B artists Rihanna and Kanye West will reportedly release their scents together with Parlux and Iconic next year.
"For me, fragrance reflects a woman's attitude and unique sense of style," Beyoncé had said in a press release. "While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance [...]."
Heat smells of red vanilla orchid, magnolia, neroli and blush peach, and will come in three sizes, retailing between $39-$59. A matching body lotion will also be released.
An international roll-out is planned for later this year.Reuse content