Following criticism that Rimmel London's promised 'diverse' spokesmodels weren't actually so diverse, the beauty label has released a new TV ad starring three models -- one black, one white, and one Asian.(Relaxnews) -
Following criticism that Rimmel London's promised 'diverse' spokesmodels weren't actually so diverse, the beauty label has released a new TV ad starring three models - one black, one white, and one Asian.
Actress Zooey Deschanel, singer Solange Knowles and model Alejandra Ramos Munoz were previously named faces for the brand, joining Coco Rocha and Georgia May Jagger.
Rocha now also stars in the new ad (shot on the same London street as Victoria Beckham's fall/winter commercial for her fashion line), alongside the two unnamed 'ethnic' models.
Rimmel announced earlier that it wished to recruit more ethnically diverse models in order to widen their reach in new markets including Asia and Latin America.
Diverse ethnicity and diverse body shape are big trends in beauty and fashion right now: French Vogue put Rose Cordero on its March cover, the first black model on its cover since 2002, and Lancôme hired Vietnamese-American YouTube beauty vlogger Michelle Phan as its official 'video make-up artist.'
Also in styling, African and Asian references are big: in hair, there were several labels showcasing afro styles while Japanese-inspired high buns were also popular. Beauty labels including nail polish brand O.P.I launched Asian-inspired collections this year.
The 'ethnic' trend continues in fashion: big trends for spring included African tribals (see Rodarte's tattoos, for example) and geisha-inspired outfits (e.g., Louis Vuitton).Reuse content