Do ya think I'm stylish? Rod Stewart launches his own range of clothing

Platinum rooster hair, leopard skin leggings and spandex silver vests were just some of the fashion atrocities committed by Rod Stewart, as he strutted his way through the nation's consciousness during the 1970s and 1980s. One of his most popular songs was entitled "You Wear It Well". But many would say Rod, generally, didn't. So perhaps it comes as something of a surprise that, deep into the 21st century, the Anglo-Scottish singer has decided to launch his own clothing range.

Visitors to Stewart's official online shop are greeted with a combination of T-shirts, tracksuit tops, babies' bibs and the "official Rod Stewart panties". Sending up his image as a prolific womaniser, the black underwear comes emblazoned with love hearts and the slogan "Isn't it romantic?".

These now languish in the sale section for a mere £2.50. Other items in the women's range include an argyle print T-shirt with Rod's name branded across the chest and a frayed sleeved "Forever Young" top.

Just in case visitors to the website needed reminding of Rod's own style credentials, a smirking photo of the rocker himself peers over the masthead dressed in a blindingly spangly purple and gold striped blazer.

Possibly concerned about his ever-ageing fan base, Stewart also appears keen to spread the gospel of flamboyance to the next generation. A baby bib with the slogan "You're in my heart you're in my soul", and an "All in the name of rock and roll" babygro, form part of the range.

The clothing collection places Stewart in a long line of celebrities who have turned their hands to fashion collections. In recent years Victoria Beckham, Justin Timberlake and a host of others have added their names to clothes ranges.

The singer Amy Winehouse, who also has a penchant for leopard print is said to be in talks about creating a fashion collection of her own.

Jimmy Stephen-Crane, head of the department of textiles and fashion at the Glasgow School of Art, was surprisingly enthusiastic about the Stewart project. "I'm sure Rod's range is all very tongue in cheek," he said. "He is in pretty good nick for a guy of 62 and I think people will want to buy into his products. Personally I think he looks amazing and dresses very well."

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Massage Therapist / Sports Therapist / Physio / Osteopath

    £12000 - £24000 per annum: Recruitment Genius: An opportunity has arisen for o...

    Recruitment Genius: Account Manager / Sales Executive - Contract Hire

    £35000 - £60000 per annum: Recruitment Genius: This industry leader provides c...

    Recruitment Genius: Project Coordinator

    £28000 - £30000 per annum: Recruitment Genius: A Project Coordinator is requir...

    Recruitment Genius: Area Sales Manager - Midlands

    £20000 - £25000 per annum: Recruitment Genius: This is an exciting opportunity...

    Day In a Page

    John Palmer: 'Goldfinger' of British crime was murdered, say police

    Murder of the Brink’s-MAT mastermind

    'Goldfinger' of British crime's life ended in a blaze of bullets, say police
    Forget little green men - aliens will look like humans, says Cambridge University evolution expert

    Forget little green men

    Leading evolutionary biologist says aliens will look like humans
    The Real Stories of Migrant Britain: An Algerian scientist adjusts to life working in a kebab shop

    The Real Stories of Migrant Britain

    An Algerian scientist struggles to adjust to her new life working in a Scottish kebab shop
    Bodyworlds museum: Dr Gunther von Hagens has battled legal threats, Parkinson's disease, and the threat of bankruptcy

    Dying dream of Doctor Death

    Dr Gunther von Hagens has battled legal threats, Parkinson's disease, and the threat of bankruptcy
    UK heatwave: Temperature reaches 39.8 degrees on Central Line - the sweatiest place in London

    39.8 degrees recorded on Tube

    There's hot (London) and too damn hot (the Underground). Simon Usborne braved the Central line to discover what its passengers suffer
    Kitchens go hi-tech: From robot chefs to recipe-shopping apps, computerised cooking is coming

    Computerised cooking is coming

    From apps that automatically make shopping lists from your recipe books to smart ovens and robot chefs, Kevin Maney rounds up innovations to make your mouth water
    Jessie Cave interview: The Harry Potter star has published a feminist collection of cartoons

    Jessie Cave's feminist cartoons

    The Harry Potter star tells Alice Jones how a one-night stand changed her life
    Football Beyond Borders: Even the most distruptive pupils score at homework club

    Education: Football Beyond Borders

    Add football to an after-school homework club, and even the naughtiest boys can score
    10 best barbecue books

    Fire up the barbie: 10 best barbecue books

    We've got Bibles to get you grilling and smoking like a true south American pro
    Wimbledon 2015: Nick Bollettieri - Junk balls and chop and slice are only way 5ft 1in Kurumi Nara can live with Petra Kvitova’s power

    Nick Bollettieri's Wimbledon Files

    Junk balls and chop and slice are only way 5ft 1in Kurumi Nara can live with Petra Kvitova’s power
    Ron Dennis exclusive: ‘This is one of the best McLaren teams ever – we are going to do it’

    ‘This is one of the best McLaren teams ever – we are going to do it’

    Ron Dennis shrugs off a poor start to the season in an exclusive interview, and says the glory days will come back
    Seifeddine Rezgui: What motivated a shy student to kill 38 holidaymakers in Tunisia?

    Making of a killer

    What motivated a shy student to kill 38 holidaymakers in Tunisia?
    UK Heatwave: Temperatures on the tube are going to exceed the legal limit for transporting cattle

    Just when you thought your commute couldn't get any worse...

    Heatwave will see temperatures on the Tube exceed legal limit for transporting cattle
    Exclusive - The Real Stories of Migrant Britain: Swapping Bucharest for London

    The Real Stories of Migrant Britain

    Meet the man who swapped Romania for the UK in a bid to provide for his family, only to discover that the home he left behind wasn't quite what it seemed
    Cheaper energy on the way, but it's not all sunshine and rainbows

    Cheaper energy on the way, but it's not all sunshine and rainbows

    Solar power will help bring down electricity prices over the next five years, according to a new report. But it’s cheap imports of ‘dirty power’ that will lower them the most