Do ya think I'm stylish? Rod Stewart launches his own range of clothing
Tuesday 25 March 2008
Related articles
Platinum rooster hair, leopard skin leggings and spandex silver vests were just some of the fashion atrocities committed by Rod Stewart, as he strutted his way through the nation's consciousness during the 1970s and 1980s. One of his most popular songs was entitled "You Wear It Well". But many would say Rod, generally, didn't. So perhaps it comes as something of a surprise that, deep into the 21st century, the Anglo-Scottish singer has decided to launch his own clothing range.
Visitors to Stewart's official online shop are greeted with a combination of T-shirts, tracksuit tops, babies' bibs and the "official Rod Stewart panties". Sending up his image as a prolific womaniser, the black underwear comes emblazoned with love hearts and the slogan "Isn't it romantic?".
These now languish in the sale section for a mere £2.50. Other items in the women's range include an argyle print T-shirt with Rod's name branded across the chest and a frayed sleeved "Forever Young" top.
Just in case visitors to the website needed reminding of Rod's own style credentials, a smirking photo of the rocker himself peers over the masthead dressed in a blindingly spangly purple and gold striped blazer.
Possibly concerned about his ever-ageing fan base, Stewart also appears keen to spread the gospel of flamboyance to the next generation. A baby bib with the slogan "You're in my heart you're in my soul", and an "All in the name of rock and roll" babygro, form part of the range.
The clothing collection places Stewart in a long line of celebrities who have turned their hands to fashion collections. In recent years Victoria Beckham, Justin Timberlake and a host of others have added their names to clothes ranges.
The singer Amy Winehouse, who also has a penchant for leopard print is said to be in talks about creating a fashion collection of her own.
Jimmy Stephen-Crane, head of the department of textiles and fashion at the Glasgow School of Art, was surprisingly enthusiastic about the Stewart project. "I'm sure Rod's range is all very tongue in cheek," he said. "He is in pretty good nick for a guy of 62 and I think people will want to buy into his products. Personally I think he looks amazing and dresses very well."
Life & Style blogs
London renters are getting poorer and moving further out
Plus, do energy saving measures boost house prices?
London Collections: Men – Sporting, suiting, and the great in-between
The spring menswear season has only just begun, but I've already started to get deep and meaningful....
- 1 Freedom fighters? Cannibals? The truth about Syria’s rebels
- 2 Breaking the Silence: In the reality of occupation, there are no Palestinian civilians – only potential terrorists
- 3 Special Report: US troops are stationed in Japan to protect the nation. But to sex workers in Okinawa, they bring fear, not security
- 4 Vice pulls 'breathtakingly tasteless' fashion shoot glorifying the suicides of famous female authors from Sylvia Plath to Virginia Woolf
- 5 Iran to send 4,000 troops to aid President Assad forces in Syria
Get your summer started with British Military Fitness
BMF is the UK’s biggest and best loved outdoor fitness classes
How will you make today delicious?
Tell us how you plan to make today delicious and you could win a £50 M&S gift card.
Learn a new language
Add another string to your bow with Rosetta Stone, whether it's Spanish, Italian or Mandarin...
Making reading fun for kids
Nook is donating eReaders to volunteers at high-need schools and participating in exclusive events throughout the campaign.
Introducing the 'Get Reading' campaign
Get the latest on The Evening Standard's campaign to get London's children reading.
Enter the latest Independent competitions
Win anything from gadgets to five-star holidays on our competitions and offers page.
Business videos from commercial thought leaders
Watch the best in the business world give their insights into the world of business.
iJobs Fashion
Senior Electrical Engineering Consultant – Renewable Energy Grid Connections.
Negotiable Depending on Experience: The Green Recruitment Company: The Green R...
BREEAM Consultant
£25000 - £30000 Per Annum: The Green Recruitment Company: The Green Recruitmen...
Design Engineer - ProE, Hand Calcs
Negotiable: Progressive Recruitment: Dear Sumadhab, A growing engineering comp...
Year 6 Teacher / Year Group Leader
Negotiable: Randstad Education Ilford: We are currently recruiting for a Year ...
First night: The Cripple of Inishmaan
Scandi-geeks descend on Nordicana for fan-convention
Female aristocrats battle to inherit the title





Comments