Do ya think I'm stylish? Rod Stewart launches his own range of clothing

Platinum rooster hair, leopard skin leggings and spandex silver vests were just some of the fashion atrocities committed by Rod Stewart, as he strutted his way through the nation's consciousness during the 1970s and 1980s. One of his most popular songs was entitled "You Wear It Well". But many would say Rod, generally, didn't. So perhaps it comes as something of a surprise that, deep into the 21st century, the Anglo-Scottish singer has decided to launch his own clothing range.

Visitors to Stewart's official online shop are greeted with a combination of T-shirts, tracksuit tops, babies' bibs and the "official Rod Stewart panties". Sending up his image as a prolific womaniser, the black underwear comes emblazoned with love hearts and the slogan "Isn't it romantic?".

These now languish in the sale section for a mere £2.50. Other items in the women's range include an argyle print T-shirt with Rod's name branded across the chest and a frayed sleeved "Forever Young" top.

Just in case visitors to the website needed reminding of Rod's own style credentials, a smirking photo of the rocker himself peers over the masthead dressed in a blindingly spangly purple and gold striped blazer.

Possibly concerned about his ever-ageing fan base, Stewart also appears keen to spread the gospel of flamboyance to the next generation. A baby bib with the slogan "You're in my heart you're in my soul", and an "All in the name of rock and roll" babygro, form part of the range.

The clothing collection places Stewart in a long line of celebrities who have turned their hands to fashion collections. In recent years Victoria Beckham, Justin Timberlake and a host of others have added their names to clothes ranges.

The singer Amy Winehouse, who also has a penchant for leopard print is said to be in talks about creating a fashion collection of her own.

Jimmy Stephen-Crane, head of the department of textiles and fashion at the Glasgow School of Art, was surprisingly enthusiastic about the Stewart project. "I'm sure Rod's range is all very tongue in cheek," he said. "He is in pretty good nick for a guy of 62 and I think people will want to buy into his products. Personally I think he looks amazing and dresses very well."

Life and Style
ebookNow available in paperback
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    MBDA UK Ltd: Electronic Sub-System Design Verification engineer

    Flexible working, annual bonus, pension & more.: MBDA UK Ltd: What’s the oppor...

    MBDA UK Ltd: Test Systems Architect

    Competitive salary & benefits: MBDA UK Ltd: What’s the opportunity? MBDA has e...

    MBDA UK Ltd: Test Systems Design Engineer

    Competitive salary & benefits: MBDA UK Ltd: What’s the opportunity?MBDA has en...

    MBDA UK Ltd: PCB Technologies Engineer

    Competitive salary & benefits: MBDA UK Ltd: What’s the opportunity?MBDA has en...

    Day In a Page

    Fifa corruption: The 161-page dossier that exposes the organisation's dark heart

    The 161-page dossier that exposes Fifa's dark heart

    How did a group of corrupt officials turn football’s governing body into what was, in essence, a criminal enterprise? Chris Green and David Connett reveal all
    Mediterranean migrant crisis: 'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves,' says Tripoli PM

    Exclusive interview with Tripoli PM Khalifa al-Ghweil

    'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves'
    Raymond Chandler's Los Angeles: How the author foretold the Californian water crisis

    Raymond Chandler's Los Angeles

    How the author foretold the Californian water crisis
    Chinese artist who posted funny image of President Xi Jinping facing five years in prison as authorities crackdown on dissent in the arts

    Art attack

    Chinese artist who posted funny image of President Xi Jinping facing five years in prison
    Marc Jacobs is putting Cher in the limelight as the face of his latest campaign

    Cher is the new face of Marc Jacobs

    Alexander Fury explains why designers are turning to august stars to front their lines
    Parents of six-year-old who beat leukaemia plan to climb Ben Nevis for cancer charity

    'I'm climbing Ben Nevis for my daughter'

    Karen Attwood's young daughter Yasmin beat cancer. Now her family is about to take on a new challenge - scaling Ben Nevis to help other children
    10 best wedding gift ideas

    It's that time of year again... 10 best wedding gift ideas

    Forget that fancy toaster, we've gone off-list to find memorable gifts that will last a lifetime
    Paul Scholes column: With the Premier League over for another year, here are my end of season awards

    Paul Scholes column

    With the Premier League over for another year, here are my end of season awards
    Heysel disaster 30th anniversary: Liverpool have seen too much tragedy to forget fateful day in Belgium

    Liverpool have seen too much tragedy to forget Heysel

    Thirty years ago, 39 fans waiting to watch a European Cup final died as a result of a fatal cocktail of circumstances. Ian Herbert looks at how a club dealt with this tragedy
    Amir Khan vs Chris Algieri: Khan’s audition for Floyd Mayweather may turn into a no-win situation, says Frank Warren

    Khan’s audition for Mayweather may turn into a no-win situation

    The Bolton fighter could be damned if he dazzles and damned if he doesn’t against Algieri, the man last seen being decked six times by Pacquiao, says Frank Warren
    Blundering Tony Blair quits as Middle East peace envoy – only Israel will miss him

    Blundering Blair quits as Middle East peace envoy – only Israel will miss him

    For Arabs – and for Britons who lost their loved ones in his shambolic war in Iraq – his appointment was an insult, says Robert Fisk
    Fifa corruption arrests: All hail the Feds for riding to football's rescue

    Fifa corruption arrests

    All hail the Feds for riding to football's rescue, says Ian Herbert
    Isis in Syria: The Kurdish enclave still resisting the tyranny of President Assad and militant fighters

    The Kurdish enclave still resisting the tyranny of Assad and Isis

    In Syrian Kurdish cantons along the Turkish border, the progressive aims of the 2011 uprising are being enacted despite the war. Patrick Cockburn returns to Amuda
    How I survived Cambodia's Killing Fields: Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape the US

    How I survived Cambodia's Killing Fields

    Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape to the US
    Stephen Mangan interview: From posh buffoon to pregnant dad, the actor has quite a range

    How Stephen Mangan got his range

    Posh buffoon, hapless writer, pregnant dad - Mangan is certainly a versatile actor