Downtown Abbey chic – a frocky horror show?

 

Ever wanted to dress like one of the Crawley sisters? NBC, the US media giant which owns Carnival, the production company behind the show, has just announced plans to release a Downton Abbey clothing line. Although there are few details, one assumes they are focusing on the wardrobes of those residing “upstairs” rather than the servants “downstairs”. Think drop-waist gowns and chic hats as opposed to ankle-skimming pinnies.

“It’s very rare for a British drama to have this much retail potential and merchandising value,” says executive producer Gareth Neame. He’s got a point. It would be hard to imagine much demand for a Broadchurch capsule collection at M&S.

And there’s no reason why it won’t be a hit. Banana Republic’s Mad Men line managed to avoid naffness and was actually pretty well-received. It was created with the show’s costume designer, Janie Bryant, however. Less successful television cross-overs include Glee for Macy’s (think garish T-shirts in primary colours) and Romeo & Juliet Couture launching a range inspired by Gossip Girl’s Serena van der Woodsen and Blair Waldorf, which ended up being a bit more River Island than Ralph Lauren.

As for Downton Abbey garb, I’m not sure I’d want to wander down Tottenham Court Road in one of Lady Mary’s extravagant silk dresses and pearls, but hey, it could be great for a fancy-dress party.

Suggested Topics
PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
Arts and Entertainment
tv
News
Prince Harry is clearing enjoying the Commonwealth Games judging by this photo
people(a real one this time)
News
Gardai wait for the naked man, who had gone for a skinny dip in Belfast Lough
newsTwo skinny dippers threatened with inclusion on sex offenders’ register as naturists criminalised
News
Your picture is everything in the shallow world of online dating
i100
Life and Style
Attractive women on the Internet: not a myth
techOkCupid boasts about Facebook-style experiments on users
Sport
Van Gaal said that his challenge in taking over Bobby Robson's Barcelona team in 1993 has been easier than the task of resurrecting the current United side
football
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Defendant Personal Injury 2+PQE

    Excellent Salary : Austen Lloyd: BRISTOL - NICHE DEFENDANT FIRM - Defendant Pe...

    Java Developer

    £45000 - £60000 per annum + competitive: Progressive Recruitment: JAVA DEVELO...

    HR Business Partner (Maternity Cover 12 Months)

    £30000 - £34000 Per Annum 25 days holiday, Private healthcare: Clearwater Peop...

    Microsoft Dynamics AX Developer

    £475 - £550 per day: Progressive Recruitment: MDAX / Dynamics AX / Microsoft D...

    Day In a Page

    The children were playing in the street with toy guns. The air strikes were tragically real

    The air strikes were tragically real

    The children were playing in the street with toy guns
    Boozy, ignorant, intolerant, but very polite – The British, as others see us

    Britain as others see us

    Boozy, ignorant, intolerant, but very polite
    Countries that don’t survey their tigers risk losing them altogether

    Countries that don’t survey their tigers risk losing them

    Jonathon Porritt sounds the alarm
    How did our legends really begin?

    How did our legends really begin?

    Applying the theory of evolution to the world's many mythologies
    Watch out: Lambrusco is back on the menu

    Lambrusco is back on the menu

    Naff Seventies corner-shop staple is this year's Aperol Spritz
    A new Russian revolution: Cracks start to appear in Putin’s Kremlin power bloc

    A new Russian revolution

    Cracks start to appear in Putin’s Kremlin power bloc
    Eugene de Kock: Apartheid’s sadistic killer that his country cannot forgive

    Apartheid’s sadistic killer that his country cannot forgive

    The debate rages in South Africa over whether Eugene de Kock should ever be released from jail
    Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?

    Standing my ground

    If sitting is bad for your health, what happens when you stay on your feet for a whole month?
    Commonwealth Games 2014: Dai Greene prays for chance to rebuild after injury agony

    Greene prays for chance to rebuild after injury agony

    Welsh hurdler was World, European and Commonwealth champion, but then the injuries crept in
    Israel-Gaza conflict: Secret report helps Israelis to hide facts

    Patrick Cockburn: Secret report helps Israel to hide facts

    The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz
    The man who dared to go on holiday

    The man who dared to go on holiday

    New York's mayor has taken a vacation - in a nation that has still to enforce paid leave, it caused quite a stir, reports Rupert Cornwell
    Best comedians: How the professionals go about their funny business, from Sarah Millican to Marcus Brigstocke

    Best comedians: How the professionals go about their funny business

    For all those wanting to know how stand-ups keep standing, here are some of the best moments
    The Guest List 2014: Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks

    The Guest List 2014

    Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
    Jokes on Hollywood: 'With comedy film audiences shrinking, it’s time to move on'

    Jokes on Hollywood

    With comedy film audiences shrinking, it’s time to move on