Easy as APC
It's an exciting new direction for the casually cult brand
When cult French name APC announced a collaboration with
designer Vanessa Seward, aficionados were slightly perplexed.
The label's USP has until now been subtly preppy basics and modishly folksy separates in a French exchange sort of vein, with a bit a of Gallic rock'*'roll thrown in for good measure. Think shirtdresses, plaid and pinafores; APC is, in its own words, "a little frigid".
So when Seward came on board, known for her high-end and high-octane aesthetic during her time as creative director of the French house Azzaro, more than one eyebrow was raised.
But Seward's capsule for APC promises "clean sexiness", which might sound a little clinical but marries both the understated romance of the brand with her own rather more feminine touch.
APC's classic and best-selling shirtdresses are updated in ditsy prints and primary colours, given lower necklines so they feel more grown-up and less girlish. Knitted separates in shaggy mohair and jewel colours also up the glitz stakes, and a gold lurex tunic-style top sets the tone for this unashamedly luxe partnership.
Seward's outlook opens up APC's utilitarian sensibility to eveningwear – a realm that the label doesn't usually cater for. Many of the fabrics and prints have been sourced from the archives of what used to be Les Soieries Abraham, a venerated Swiss silk house that once supplied textiles to the ateliers of Balenciaga and Yves Saint Laurent, among many others.
It's an exciting new direction for a brand which deals in old reliables.
The collection is available from apc.fr
Life & Style blogs
Plus, do energy saving measures boost house prices?
The spring menswear season has only just begun, but I've already started to get deep and meaningful....
It's a bit Kraftwerky chez Christopher Kane - the first menswear shown for the spring 2014, images r...
The 10 Best Scotch Whiskies
Stair-climbing: A step change in keeping fit
Anatomy of a waiter: Service staff spill the secrets of their trade
Exposed: Edward Erin, the doctor whose faked asthma drug test results proved fatal
Government says internet companies are 'turning a blind eye' to online child abuse images as Maria Miller calls on Google, Yahoo and BT to take action
- 1 Breaking the Silence: In the reality of occupation, there are no Palestinian civilians – only potential terrorists
- 2 Charles Saatchi accepts caution for assault over incident in Scott’s restaurant when he put his hands on throat of wife Nigella Lawson
- 3 Anatomy of a waiter: Service staff spill the secrets of their trade
- 4 Exclusive: Cristiano Ronaldo advised to stay at Real Madrid for another 18 months before making possible switch to Manchester United
- 5 Iran to send 4,000 troops to aid President Assad forces in Syria
£32000 - £33000 Per Annum: The Green Recruitment Company: The Green Recruitmen...
Negotiable Depending on Experience: The Green Recruitment Company: The Green R...
Excellent Salary Package: Austen Lloyd: We have an outstanding opportunity for...
Negotiable: Capita Education Resourcing Permanent Team: Room Leader NVQ Level ...