Everyone is turning red: This autumn we'll go auburn

Scarlet for Scarlett, berry for Peaches ... This autumn we'll go auburn, say style gurus.

Redheads are not known for their ability to blend in. But come the autumn they might find it harder than usual to stand out as Titian tresses become the new look to, ahem, dye for.

Scarlett Johansson, Lindsay Lohan, Cheryl Cole and Peaches Geldof are among a host of celebrities fanning the flames of what hairdressers and beauty editors predict will be the hottest look as temperatures fall. All have coloured their hair various shades of copper in recent weeks, sparking a rush on red hair dye in the high street.

Red hair is already hot on fashion catwalks with models from Lily Cole to Coco Rocha turning heads with their fiery locks. The actress and fashion designer Chloë Sevigny chose only redheaded models for a limited edition hardback called Red, to promote her latest line for the New York boutique Opening Ceremony.

And from next month, the copper-haired creative director of US Vogue, Grace Coddington, will star in a film lifting the lid on life behind the scenes at the fashion bible, while Amy Adams will hit UK cinema screens alongside Meryl Streep in Julie and Julia, ensuring redheads stay in the spotlight.

Other redheads in the limelight include Nicola Roberts, of Girls Aloud, Florence Welch, lead singer of Florence and the Machine, and La Roux, the electro-pop star. Even Nicole Kidman, who has for years shunned her natural red hair colour in favour of life as a bottle blonde, has recently opted for a more strawberry-like hue.

Lisa Oxenhan, beauty and style editor at Marie Claire, said: "Red hair will be a massive hit come Christmas. It's a really flattering colour. Anyone can go red."

She expects Cheryl Cole's decision to go red, broadcast to millions last night in The X Factor, to act as a catalyst for the hue. Superdrug has seen annual sales of red hair dye jump 20 per cent in the past seven days. A spokeswoman for the chain said that such a rate of growth was only likely to increase, adding: "It's amazing the effect that something like Cheryl Cole dyeing her hair will have."

Charlie Le Mindu, the go-to hairdresser for the east London in-crowd, said the number of people wanting to dye their tresses red was "going crazy". He added: "Red is the new blonde. It looks more natural, more sexy; more alive. People who used to bleach their hair are now going red instead because it's better for their hair. Plus it's easier to be ginger than blonde because it looks better on the skin."

Annabel Jones, beauty director at Grazia, said red hair chimed well with the current trend for "strong pops of colour". She added: "It's a very pretty red. Very feminine and very fun. People are cheering themselves up with it, giving themselves an edge and making them a bit cooler." She said another bonus to the trend for red hair was that it was recession-friendly. "People are using it as a substitute for the 'It' bag."

Red hair is also having a moment in the theatre. Gingers: The Musical, which is based on eight characters who meet at a secluded retreat for people with ginger hair, premiered at the Edinburgh Fringe earlier this month. And a new film, The Last of the Redheads, made by Heather Slepchik to celebrate her red locks, will be shown later this month at the Montreal Film Festival. Reports that redheads could die out because the gene that causes red locks is recessive spurred Slepchik to make her movie. It also prompted the photographer Julia Baum to document redheads for a photo exhibition, A Rare Breed, at a New York tailor, Moi-Même.

But perhaps the biggest celebration of Titian tresses will occur next month in the Netherlands, when 4,000 redheads are expected to turn up to the third annual Redhead Day in Breda, an event organised by the Dutch artist Bart Rouwenhorst. All natural redheads are welcome.

News
Ben Little, right, is a Labour supporter while Jonathan Rogers supports the Green Party
general election 2015
News
The 91st Hakone Ekiden Qualifier at Showa Kinen Park, Tokyo, 2014
news
Life and Style
Former helicopter pilot Major Tim Peake will become the first UK astronaut in space for over 20 years
food + drinkNothing but the best for British astronaut as chef Heston Blumenthal cooks up his rations
News
Kim Wilde began gardening in the 1990s when she moved to the countryside
peopleThe singer is leading an appeal for the charity Thrive, which uses the therapy of horticulture
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Sport
Alexis Sanchez celebrates scoring a second for Arsenal against Reading
football
Life and Style
health
Voices
An easy-peel potato; Dave Hax has come up with an ingenious method in food preparation
voicesDave Hax's domestic tips are reminiscent of George Orwell's tea routine. The world might need revolution, but we like to sweat the small stuff, says DJ Taylor
News
i100
News
Japan's population is projected to fall dramatically in the next 50 years (Wikimedia)
news
Life and Style
Buyers of secondhand cars are searching out shades last seen in cop show ‘The Sweeney’
motoringFlares and flounce are back on catwalks but a revival in ’70s car paintjobs was a stack-heeled step too far – until now
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Project Implementation Executive

    £18000 - £23000 per annum: Recruitment Genius: They work with major vehicle ma...

    Recruitment Genius: Chiropractic Assistant

    £16500 per annum: Recruitment Genius: A Chiropractic Assistant is needed in a ...

    Recruitment Genius: Digital Account Executive - Midlands

    £18000 - £26000 per annum: Recruitment Genius: They work with major vehicle ma...

    Recruitment Genius: Web Developer

    £28000 - £30000 per annum: Recruitment Genius: This company provides coaching ...

    Day In a Page

    NHS struggling to monitor the safety and efficacy of its services outsourced to private providers

    Who's monitoring the outsourced NHS services?

    A report finds that private firms are not being properly assessed for their quality of care
    Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

    Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

    The Tory MP said he did not want to stand again unless his party's manifesto ruled out a third runway. But he's doing so. Watch this space
    How do Greek voters feel about Syriza's backtracking on its anti-austerity pledge?

    How do Greeks feel about Syriza?

    Five voters from different backgrounds tell us what they expect from Syriza's charismatic leader Alexis Tsipras
    From Iraq to Libya and Syria: The wars that come back to haunt us

    The wars that come back to haunt us

    David Cameron should not escape blame for his role in conflicts that are still raging, argues Patrick Cockburn
    Sam Baker and Lauren Laverne: Too busy to surf? Head to The Pool

    Too busy to surf? Head to The Pool

    A new website is trying to declutter the internet to help busy women. Holly Williams meets the founders
    Heston Blumenthal to cook up a spice odyssey for British astronaut manning the International Space Station

    UK's Major Tum to blast off on a spice odyssey

    Nothing but the best for British astronaut as chef Heston Blumenthal cooks up his rations
    John Harrison's 'longitude' clock sets new record - 300 years on

    ‘Longitude’ clock sets new record - 300 years on

    Greenwich horologists celebrate as it keeps to within a second of real time over a 100-day test
    Fears in the US of being outgunned in the vital propaganda wars by Russia, China - and even Isis - have prompted a rethink on overseas broadcasters

    Let the propaganda wars begin - again

    'Accurate, objective, comprehensive': that was Voice of America's creed, but now its masters want it to promote US policy, reports Rupert Cornwell
    Why Japan's incredible long-distance runners will never win the London Marathon

    Japan's incredible long-distance runners

    Every year, Japanese long-distance runners post some of the world's fastest times – yet, come next weekend, not a single elite competitor from the country will be at the London Marathon
    Why does Tom Drury remain the greatest writer you've never heard of?

    Tom Drury: The quiet American

    His debut was considered one of the finest novels of the past 50 years, and he is every bit the equal of his contemporaries, Jonathan Franzen, Dave Eggers and David Foster Wallace
    You should judge a person by how they peel a potato

    You should judge a person by how they peel a potato

    Dave Hax's domestic tips are reminiscent of George Orwell's tea routine. The world might need revolution, but we like to sweat the small stuff, says DJ Taylor
    Beige is back: The drab car colours of the 1970s are proving popular again

    Beige to the future

    Flares and flounce are back on catwalks but a revival in ’70s car paintjobs was a stack-heeled step too far – until now
    Bill Granger recipes: Our chef's dishes highlight the delicate essence of fresh cheeses

    Bill Granger cooks with fresh cheeses

    More delicate on the palate, milder, fresh cheeses can also be kinder to the waistline
    Aston Villa vs Liverpool: 'This FA Cup run has been wonderful,' says veteran Shay Given

    Shay Given: 'This FA Cup run has been wonderful'

    The Villa keeper has been overlooked for a long time and has unhappy memories of the national stadium – but he is savouring his chance to play at Wembley
    Timeless drama of Championship race in league of its own - Michael Calvin

    Michael Calvin's Last Word

    Timeless drama of Championship race in league of its own