OK, so there are still a handful of die-hard couture customers who turn out bristling from top to toe in mink or sable, but fur has become almost extinct on the backs of high-profile editors, who prefer to fake it.
So, too, do supermodels, who have grown beyond mere models to become opinion formers. That they are fiercely anti-fur is demonstrated by a new set of advertisements for People for the Ethical Treatment of Animals for which Christy Turlington, Naomi Campbell, Tatjana Patitz and a clutch of other models, are now baring all under the slogans 'Rather skin than fur' and 'We'd rather go naked than wear fur'.
Meanwhile, Ms Wintour's New York office - stormed last year by anti-fur protesters - has remained strangely silent on the 'Is it real, is it fake?' question.
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