Written, designed, photographed and published by Andrew Kershman and Susi Koch, Kershman even distributed the guide - by bike.
During six months research, Kershman accumulated both information and bargains. 'I've got a great wardrobe now,' he says,
'but I didn't spend much.'
The London Market Guide is on sale at WH Smiths around London and good bookshops. For mail order, send pounds 3.99 to Metro Publications, PO Box 6336, London N1 6PY. Allow two weeks for delivery.