A NEW range of perfumes, aimed specifically at the under-25 and teenage market, has been launched in France, Switzerland and Belgium. The fragrances come in kitschy, flask-shaped bottles and include Savage Vanilla (based on a scent apparently worn by Masai warriors) and Rock Water, which smells like Coca-Cola. The bottle for the latter is marked: 'This is a perfume, don't drink it.' There are also three unisex scents.

The brand, Un Monde Nouveau, backed by Clarins, is sold in Monoprix chain stores. There are plans to launch in the United States in May. British teenagers must be deemed too sophisticated: there are no plans at present to bring Savage Vanilla or Rock Water here.