Store appearances are nothing new in America, where designers regularly make the effort to meet their customers, but the British tend to be customer-shy. Sturgeon deserves full marks for getting out and about to talk about her work.
The highlight of the tour is a full fashion workshop at the Pump Rooms in Bath on 5 May, when there will be a 25 per cent discount on the new collection.
Sara Sturgeon's tour includes: Stuff, 2-2a George Street, Richmond, Surrey (16 April); Diffusion, 47 Clentarf Road, Dublin (22 April); Warehouse, 61-65 Glasford Street, Glasgow (28 April); Pump Rooms, Roman Baths, Bath (5 May); Joanna's Tent, 289b King's Road, London SW3 (May 7). Contact individual shops for times. Tickets for the full fashion presentation in Bath are pounds 5.50.Reuse content