Fashion Update: Glitz without the glamour - News - Fashion - The Independent

Fashion Update: Glitz without the glamour

Francis Hodgson, curator of Zwemmer Fine Photographs, believes David Sims is the new Bailey, writes Sophia Chauchard-Stuart.

To prove it, he has given the 27-year-old photographer (pictured right) his first solo exhibition, opening in London next week. But while Bailey captured Shrimpton as a wide-eyed beauty, Sims turned his model girlfriend, Emma Balfour, into the glam, sunken cheekboned, androgynous Bowie.

Rock references abound in Sims's work. Using the three-quarter cropped shot echoing the posters from his teenage years, he plunders images from favourite movies such as The Man Who Fell To Earth and pursued the real-life Iggy Pop to pose for him.

As part of the so-called grunge school of photography - together with Corinne Day, Mario Sorrenti and Glen Luchford - Sims has graduated from the pages of the Face and is now in demand from the top fashion press the world over. This month, the Face has voted David Sims 17th in its top 100 most influential people in fashion.

He is cheerfully ambivalent about success. At the opening of his show, he will be hanging out in a corner with friends trying to pretend it is someone else's gig.

But the irony of putting a fashion shot on a gallery wall is not lost on him: 'I'm not unaware that most people see a fashion picture in a magazine for maybe three seconds. So what does it mean to put it on a wall where you're meant to look at it for three minutes - does that work? I don't know the answer to that. What I'd like is for people to say, 'yeah, this is someone who is representative of their generation and does this say anything about the state of fashion photography now?' '

Sims's photographs acknowledge the art and artifice behind fashion's glossy exterior. By juxtaposing his non-fashion work with the apparent 'reality' of grunge he exposes the commercial intent with irony. The result is well worth three minutes' contemplation.

The show runs from 30 August to 1 October at Zwemmer Fine Photographs, 28 Denmark Street, London WC2, 071-379 6248.

Life and Style
tech
Arts and Entertainment
Robin Thicke's video for 'Blurred Lines' has been criticised for condoning rape
music
News
Paper trail: the wedding photograph found in the rubble after 9/11 – it took Elizabeth Keefe 13 years to find the people in it
newsWho are the people in this photo? It took Elizabeth Stringer Keefe 13 years to find out
Arts and Entertainment
Matt Damon as Jason Bourne in The Bourne Ultimatum (2007)
filmMatt Damon in talks to return
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Arts and Entertainment
Evil eye: Douglas Adams in 'mad genius' pose
booksNew biography sheds light on comic genius of Douglas Adams
News
peopleThe report and photo dedicated to the actress’s decolletage has, unsurprisingly, provoked anger
Life and Style
Bono and Apple CEO Tim Cook announced U2's surprise new album at the iPhone 6 launch
tech(but you can't escape: Bono is always on your iPhone)
Sport
FootballFull debuts don't come much more stylish than those on show here
Arts and Entertainment
While many films were released, few managed to match the success of James Bond blockbuster 'Skyfall'
filmsDaniel Craig is believed to be donning skies as 007 for the first time
Arts and Entertainment
Fringe show: 'Cilla', with Sheridan Smith in the title role and Aneurin Barnard as her future husband Bobby Willis
tvEllen E Jones on ITV's 'Cilla'
News
i100
Sport
Tim Wiese
sport
Life and Style
Kim Kardashian drawn backlash over her sexy swimsuit selfie, called 'disgusting' and 'nasty'
fashionCritics say magazine only pays attention to fashion trends among rich, white women
Arts and Entertainment
TVShows like Agents of S.H.I.E.L.D are little more than marketing tools
Arts and Entertainment
Hit the roof: hot-tub cinema east London
architectureFrom pools to football pitches, rooftop living is looking up
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Project Manager with some Agile experience

    £45000 Per Annum: Clearwater People Solutions Ltd: Our client based in Chelmsf...

    Data/ MI Analyst

    £25000 - £30000 Per Annum: Clearwater People Solutions Ltd: Our client are cur...

    KS1 Teacher Cornwall

    £23500 - £40000 per annum: Randstad Education Plymouth: Randstad Education Ltd...

    Corporate Communications Manager - London - up to £80,000

    £60000 - £80000 per annum: Ashdown Group: Corporate Marketing Communications M...

    Day In a Page

    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    Exclusive extract from Janis Winehouse's poignant new memoir
    Is this the role to win Cumberbatch an Oscar?

    Is this the role to win Cumberbatch an Oscar?

    The Imitation Game, film review
    England and Roy Hodgson take a joint step towards redemption in Basel

    England and Hodgson take a joint step towards redemption

    Welbeck double puts England on the road to Euro 2016
    Relatives fight over Vivian Maier’s rare photos

    Relatives fight over Vivian Maier’s rare photos

    Pictures removed from public view as courts decide ownership
    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    Donatella Versace at New York Fashion Week