Fashion Update: Soho's village shop

A DRY-CLEANING shop seems like a logical enough place in which to open a clothes store, and that's just what an enterprising threesome has done. Max Carey, Brad Tuck and Page Brooks opened SHOP last week in the tiny space in front of Frith's Valet Service in Frith Street, Soho. 'We want it to be rough and ready, with a New York East Village feel,' says Tuck.

As well as offering to 'recycle' your old designer clothing (ie sell it or return it to you), SHOP stocks small exclusive designer collections. There are tiny pastel- coloured mohair vests, even tinier spencers with lacey trim ( pounds 26), red A-line satin skirts (very Fiorucci) and bleach-dipped satin sarongs by Jennifer Jones. Other highlights include a range of American workwear, Judy Blame's collection of club-inspired street-wear, and Patrick Cox shoes.

SHOP is owned by Bar Italia, the 24-hour coffee shop two doors down the street, so you can almost shop from your table. Prices start at around pounds 25, and do not go much higher than pounds 100. And the good news is that the shop keeps East Village opening hours, from 10am to around 10pm.