First look: Coco Rocha premieres own line

(AFP PHOTO/Gabriel BOUYS)

Canadian top model Coco Rocha debuted a design from her own fashion line, called Rococo, at last weekend's Grammy Awards in Los Angeles.

Rocha, who wore the navy-and-gold satin gown while reporting from the red carpet for ET Canada, posted pictures of her outfit on her Twitter account and website, Oh So Coco.

The model has described her upcoming range as "1800s, costume-y, but elegant, Victorian-inspired clothes" in the past, and this dress seemed right up that alley, with designer boyfriend James Cameron contributing the gold shoulder plates.

Rocha joins a long list of designing models including Kate Moss, who just launched a handbag collection for Longchamp, Heidi Klum, who's designed maternity lines for A Pea in the Pod, Amber Valletta, who released her first line of sportswear with Swedish brand Monrow last year, and Erin Wasson, who works on collections for the surf and skate brand RVCA,

Claudia Schiffer told the IHT Luxury Conference in Berlin last year that she, too, is working on her first own fashion range of cashmere.

Some fashion professionals don't take kindly to the model-turned-designer phenomenon, however: Lebanese designer Zuhair Murad recently told Relaxnews on the matter that "people should stick to what they know" and UK-based designer Hussein Chalayan has been quoted as saying that "if you haven't had the training and you know nothing about clothes, it kind of demeans all the training that designers have had."