Social media’s latest craze is the Ice Bucket Challenge, designed to raise money and awareness for the neurodegenerative disease ALS.
Celebrities and billionaires around the world have joined the icy challenge by posting videos emptying a bucket of freezing water over them, including Oprah Winfrey, Justin Timberlake, Mark Zuckerberg and Bill Gates. Alongside them, thousands of social media users and the fashion world have also joined the cause in a bid to raise millions for the ALS Association, Motor Neurone, Disease Association and Macmillan Cancer Support.
British model and social media savvy Cara Delevingne was one of the first ones to take the challenge. Models Suki Waterhouse, Kate Upton, Gisele Bundchen and Victoria’s Secret Angel Behati Prinsloo followed her. These supermodels nominated Angel Candice Swabepoel, Victoria Beckham, Anna Wintour and Eva Longoria.
Since the these models' take of the challenge, Karolina Kurkova, Gigi Hadid and Lily Aldridge gave it try too short afterwards.
Also, the wrap dress goddess, 67-year-old designer Diane von Furstenberg, took part – though she seemed to be wearing a rather convenient swimsuit at a rather convenient luxury yatch.
And after being nominated by Upton, make-up artist Bobbi Brown joined the challenge with not one, but three buckets of freezing water.
It's likely we’ll see more iconic faces from the fashion and beauty industry getting in on the action.