From Kendall Jenner to Adriana Lima: Instagram's favourite fashion week models

A roundup of fashion week's most popular models on social media

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Indy Lifestyle Online

Kendall Jenner, Candice Swanepoel and Adriana Lima are the most followed fashion week models on social media.

Supermodels used to be a mysterious bunch; the beautiful, unattainable, almost mythical stars of runway shows, fashion editorials and advertising campaigns.

In the age of social media that's all changed and the audience can now get up close and personal, not just with the shows and the collections but also with the models many of whom share daily pictures from behind the scenes.

Some of the most popular models at fashion week command a social media presence that is staggering.

Kendall Jenner comes in at the top with 13 million followers on Instagram. Her appearance on reality TV series Keeping Up With The Kardashians gave her a ready made fan base before she embarked on a high fashion modelling career.

No surprise that it's the Victoria's Secret girls up next with Candice Swanepoel, Adriana Lima and Karlie Kloss all just under the 5 million mark.

Here is a roundup of the 10 most popular models on Instagram:

 

Curalate, a visual marketing insight company reported that social media engagement during New York Fashion week has more than doubled since last season with a total of 10.8 million interactions.

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