The designer will make his return seven years since his last show in the UK

Gareth Pugh will return to London Fashion Week in February to present his autumn/winter 2015 collection it was announced this morning.

It will be the British designer's first appearance in London since 2008 when he took his show to Paris and more recently New York.

The return will coincide with 10th anniversary of the brand.

"London is where everything is for me. My creative family is here, our story is here. So I'm thrilled to acknowledge such an important milestone on home ground," Pugh commented.

"At heart this is a creative decision - it feels timely and true to the spirit of the work."

Pugh showed his first collection in London as part of Fashion East in 2005. The relocation to London is intended as a permanent move according to WWD.


Pugh made his name with flamboyant collections characterised by an experimentation with volume utilising unusual shapes and materials in his designs.

His designs have been worn by the likes of Lady Gaga, Beyonce and Kylie Minogue.

Earlier this month Pugh was commissioned to design the Christmas tree installation at the Victoria and Albert Museum.