There's no sign of hard times at Harrods - the landmark British retailer re-opens its revamped menswear department tomorrow, after two years in the making.
Decorated lavishly with marble, polished wood and leather, the refurbished area resembles a modern gentleman’s club that has been designed to welcome its shoppers with all but a proverbial dressing gown and cigar. With a wide range of exceptional grooming treatments, rare vintage wines and state-of-the-art technology, Harrod’s can be sure to expect herds of fashion-forward men when they open the doors in the morning.
Designers from around the world have recognised the importance of the event by providing items to be sold exclusively within the department. From Yves Saint Laurent, who have reworked their logo into a Union Jack style for a limited edition T-shirt, to Burberry, whose creative director Christopher Bailey has hand-signed a number of the label's signature trenchcoats. There's also a new Prada bag and an exclusive Balenciaga bomber jacket in the offing - rare pieces that are sure to become collector's items. Beloved British designer Paul Smith even flew a customised Mini onto the Harrods helipad, to create a one-off image which he has used on a range of bags and wallets.
Harrods aims for the new department to become an “international destination for menswear”. Men of all ages and sartorial sensibility will be lured in by the ties and shirts, made-to-measure suits, as well as a range of laid-back casual pieces. An array of bespoke services also means you can sit back and relax while personal shoppers scour the store for your perfect purchase.
To celebrate the relaunch, the first 300 customers to spend over £50 will receive a complimentary bundle of swish goodies, including Acqua di Parma miniatures and a sample of chic Manhattan perfumiers Bond No.9’s exclusive new fragrance, Harrods for Him.