Hermes has responded to Jane Birkin's request for the luxury fashion house to change the name of the iconic handbag following Peta’s report, which allegedly unveiled animal mistreatment in the production process of the fashion accessory.
A report by the animal rights organisation investigated the farming methods of crocodiles and alligators used to make the Birkin bag, which is priced between £6,700 and £100,000.
But the French fashion house denied that the farm belongs to them, or that the skins are used to make their bags. "An investigation is underway at the Texas farm which was implicated in the video," stated Hermes. "Any breach of rules will be rectified and sanctioned."
The statement continued: "Hermès imposes on its partners the highest standards in the ethical treatment of crocodiles. For more than 10 years, we have organised monthly visits to our suppliers.
"We control their practices and their conformity with slaughter standards established by veterinary experts and by the Fish and Wildlife Service (a federal American organisation for the protection of nature) and with the rules established under the aegis of the Uno, by the Washington Convention of 1973 which defines the protection of endangered species."
The 68-year-old model and singer, who’s the inspiration behind the handbag, had said: "Having been alerted to the cruel practices endured by crocodiles during their slaughter for the production of Hermes bags carrying my name, I have asked Hermes Group to rename the Birkin until better practices responding to international norms can be implemented for the production of this bag."
The label, however, clarified, too, that its relationship with the British actress remains the same. "Her [Birkin’s] comments do not in any way influence the friendship and confidence that we have shared for many years," said a statement from the brand. "Hermès respects and shares her emotions and was also shocked by the images recently broadcast."
In pictures: Iconic designer accessories
In pictures: Iconic designer accessories
1/8 In pictures: Iconic designer accessories
The sales figures for Chanel's 2.55 bag is still going strong 60 years since it was first designed.
2/8 In pictures: Iconic designer accessories
The Alexander McQueen skull scarf made its first appearance in spring 2003 and is still around today.
3/8 In pictures: Iconic designer accessories
The Hermes Birkin is probably the most famous bag of all time designed in 1981 and named after its inspiration - Jane Birkin. An investment piece, keep a Birkin in good condition and it may well increase in value.
4/8 In pictures: Iconic designer accessories
The Fendi baguette. Designed in 1997 as a practical bag - it reappears season after season in a myriad of colours/patterns.
5/8 In pictures: Iconic designer accessories
The Mulberry Bayswater - there may now be the Alexa and the Del Ray but back in the day it was the Bayswater that put this Brit brand on the map.
6/8 In pictures: Iconic designer accessories
Isabel Marant's Pirate boots first appeared in spring 2009, and sparked an instant craze. Whilst not around in this exact format the brand has variations on the theme.
7/8 In pictures: Iconic designer accessories
Ugg boots, love them or hate them you can't deny they've got staying power. It's a decade since the went mainstream and still show no sign of going away.
8/8 In pictures: Iconic designer accessories
Chloe's Paddington bag came around in the height of the 'it-bag' craze. The padlock was a nifty design detail.
Following the plea, Peta founder Ingrid Newkirk thanked Birkin “for ending her association with Hermès, which makes grotesque handbags” and called for the fashion house to stop using these farm methods.
"We call on Hermès to stop plundering wildlife, factory-farming crocodiles and alligators and slaughtering them for their skins. Once, Birkin bags marked people as celebrities or at least members of the super-rich, but soon, no one will want to be caught dead carrying one, and animal advocates will then breathe a sigh of relief."