Be social... and have a list
Around 1,200 people entered a competition H&M ran on Twitter in which 22 people won the chance to shop for 10 minutes before the rest of the public. Antonia Kraskowski will be first through the door of one of the Oxford Street stores. She says: "I make a list of items that I really want so that I'm not dawdling."
Pick your battleground
Yes, the flagship is likely to have the most volume of stock and the biggest choice, but at a smaller regional store you may have less competitive customers to contend with.
It's a small world
This is a global launch, so even if you're out of the country, you won't necessarily miss out.
Get there really early...
The first two hours are set aside for the first few hundred at the front of the queue. And since shoppers lining up outside the London branches the night before the Versace for H&M collection went on sale, you may want to dig out your sleeping bag now.
... or really late
New stock won't be delivered, but a seven-day return period means that popping in to your local store a few days after the launch could unearth some top-notch returns.
Though you may not have to wait that long
Kraskowski has shopped two H&M collaborations so far. "The tills in Selfridges were in the men's section, so I mingled. As the queue grew, shoppers dumped items as they waited so I was able to score a leather-studded Versace jacket without really trying."Reuse content