Jimmy Choo budget range set for high street
Wednesday 17 June 2009
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Fashion-lovers will be able to buy designer Jimmy Choo shoes for a fraction of their usual price tag when a new range goes on sale at H&M.
The high-street clothing chain announced today that accessories by the luxury British brand will be available in stores this autumn.
Favoured by celebrities all over the world, Jimmy Choo shoes usually cost hundreds of pounds with some pairs setting customers back more than £800.
The budget collection for H&M, which will also include clothing, bags and men's shoes and accessories, will be available from 14 November in around 200 stores across the world .
It is not yet known which UK shops will be selected to stock the range, which includes designs such as zebra-print sandals and lattice-style high heels.
A spokeswoman for H&M said prices for the designer collection have not yet been set, although they will be more expensive than the average H&M item, possibly around the £100 mark.
Margareta van den Bosch, creative advisor for H&M, said: "We adore Jimmy Choo's shoes and bags.
"They are glamorous and sexy, and they add instant style to the simplest of outfits.
"This collaboration is particularly exciting because it's our first shoe designer collection. It's a joy to be able to offer top end designer shoes and bags of excellent quality to our customers."
Tamara Mellon, founder and president of Jimmy Choo, said: "We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. "
Launched in 1996, the Jimmy Choo name is associated with glamour and fashion, with Hollywood stars such as Halle Berry and Cate Blanchett wearing them on the red carpet.
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