The model is the face of the new Modern Muse fragrance.

She's walked the runway for every major designer, scored countless magazine covers and even modelled prosthetic boobs - but today Kendall Jenner's first ever fragrance campaign makes it debut.

It was announced back in November that Jenner had signed on to be the new face of beauty brand Estee Lauder - today her first ever fragrance campaign has been revealed.

Jenner, 19, has already fronted campaigns for the brand's Black Primer and Courreges collaboration but today's ad is the first ever fragrance the reality-TV-star-turned-model has put her face to.

Jenner presents the newest version of Estee Lauder's Modern Muse fragrance - Le Rouge. She's appropriately dressed in a bright red tuxedo with plunging neckline detail.

A behind-the-scenes film also released today shows Jenner filming the new ad with the slogan "Be daring. Be an inspiration."


The fragrance which is a fruitier version of the original scent is available to buy now from and will be on counters from July 1st.

It's been a busy month for the teen star who last week launched a debut collection alongside sister Kylie Jenner for high street chain Topshop.