Kimye are unveiled as the stars of the luxury French fashion house

In another attempt to break the internet, Kim Kardashian and husband Kanye West have unveiled their first ever joint designer campaign for Balmain's spring/summer 2015.

The reality TV star shared on social media a picture of the pair posing together, in which she’s seen grabbing Kanye from the neck and going in for a kiss.

In the campaign entitled “Army of Lovers”, shot by celebrated photographer Mario Sorrenti, Kim appears with her hair swept back, sporting dark smokey eyes and (very) long lashes and wearing a long sleeved Balmain design, while Kanye is wearing a black tux jacket and looks more than ready for that kiss.

Kimye, are both good friends with the label’s creative director Oliver Rousteing and have been seen wearing his designs a number of times. Also,Kardashian's younger sister and model-on-the-rise Kendall Jenner has also appeared on the fashion house’s campaigns and catwalks, so this news comes as no surprise.

Rousteing said: "For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain."

balmain2.jpg
Kimye for Balmain's spring/summer 2015

 

Love it or hate it, the Kardashian family has had a stellar year in the fashion industry. Besides Kendall's rise to supermodel stardom, the Kardashian-West couple made headlines for many reasons, from their Vogue cover and spread, to the controversial shoot of Kim for Paper magazine cover.

kim-kardashian-1.jpg
Kim Kardashian cover for Paper magazine

Unveiling a top-tier fashion campaign seems the perfect way to close out 2014.

Comments