The discount retailer giant will launch a new women fashion range, including a £14.99 leather jacket, next week.
The German retailer takes on the UK biggest supermarkets including Tesco, ASDA and Sainsburys, all of which also sell their own clothing ranges.
Lidl has sold basic clothing in the past (underwear and childrenwear), but this is the first time it will extend its offering to womenswear. The first collection includes two leather-look jackets, a fabric boucle jacket, skinny jeans, denim shirts, ankle boots and casual shoes, which are available in many colours. Sizes for clothes will range between 10 and 18, and for footwear between UK size 4 to 6.5, and they will come in a variety of colours. A casual pair of shoes, for example, will cost just £6.99.
Lidl's women's fashion range
The collection will land in all Lidl’s 600 stores on Monday. With prices starting from £5.99 and going up to £14.99. The items will be sold alongside the already established non-food products selection, on a while stock lasts basis. The retailer suspects the collection will last about a week.
There are plans for a menswear line to follow this initial offering which is set to hit stores on 6 November.
"This is the first time ever that we've done such a high-end fashion promotion and we're hugely excited about launching these lines on 25th August. Not only are these jackets bang on trend for this season but they're also £15 a pop, which is unbeatable value for such high quality," said Lidl’s Non-food Buying Manager.
Although this is a one-time collection, a spokesperson of the retailer said: “We are always looking to expand out clothing range with the focus going into 2015 being more on-trend fashion items.”