L’Oréal Paris Collection Exclusive Red Lipsticks / courtesy of L’Oréal Paris Cosmetics

L'Oreal's new Collection Exclusive Pure Reds campaign comes with a celeb-packed advertising campaign.

L'Oreal Paris has pulled together an impressive line-up of models and actresses sporting red lips for its newest campaign.

Blake Lively, Zoe Saldana, Jane Fonda, Julianne Moore, Liya Kebede, Freida Pinto, Eva Longoria, Aishwarya Rai, Natasha Poly are all pictured together in a new campaign to launch L'Oreal Paris' new collection of red lipstick.

The famous faces are taken from across the world of modelling and acting and are pictured together to demonstrate the variety of shades of the red lip.

The campaign launches four new lipstick shades, each named after one of the campaign models: Eva's is a brick red shade, Liya's is an orange-tinged theatrical shade, Blake's a darker berry shade and Julianne's is vermillion red.

"There is most definitely a perfect red for everyone and if you apply one tone and feel conscious and aware of it then it is not the one for you" explains Lynsey Alexander, L'Oreal Paris Make-up Artist.

"The correct red should leave you feeling empowered, confident and sexy all at once whilst ultimately being something you choose to wear and and not something that wears you."

Freida Pinto posted a behind the scenes shot of the campaign with Eva Longoria and Natasha Poly.

To accompany the new lipsticks a new app is also launching. MakeUp Genius will enable women to virtually try on makeup using their mobile or tablet.

L’Oréal Paris Collection Exclusive Red Lipsticks available nationwide for more information visit www.loreal-paris.co.uk