Maison Martin Margiela launches first fragrance
Tuesday 12 January 2010
Despite being distributed by beauty giant L'Oréal and the fact that Margiela is no longer part of his eponymous fashion brand, Maison Martin Margiela is trying to stay true to its 'no-label' approach, naming its first scent, Untitled.
L'Oréal is also behind the fragrances of denim brand Diesel, which now owns Maison Martin Margiela. The Untitled launch has been long-awaited since the avant-garde fashion label has been in business for more than 20 years and is just now releasing its first scent.
Launched in Paris January 11, Untitled is a unisex fragrance - created by perfumer Daniela Andrier, the nose behind YSL's Rive Gauche, Gucci Rush for men, and several Prada scents - that is described as "floral, woody, and very green" (including notes of fern) as well as "ambery and oriental."
The unisex element as well as the typical 'blank canvas' packaging contribute to the notion of a non-stereotypical scent that, according to a press release, "can be worn by anyone, anywhere."
A statement released last year read: "This signature scent will inspire radical new perspectives for perfumes with a more personal approach, following the success of the brands with star logos.[...]"
Untitled will become available at colette.fr in a world-exclusive 'preview' January 25 and will be rolled out internationally through April. It joins the ranks of other 'avant-garde' and 'niche' scents that are gaining in importance such as Standard by Comme des Garçons and Artek.
Life & Style blogs
Android One handsets launch in India: £65 apiece with cricket scores baked in
Students in the south east of England gain the most weight in their first year
Jennifer Lawrence nude pictures leaked: Reddit removes 'The Fappening' board dedicated to sharing naked pictures of celebrities
Bulletproof Coffee: is adding butter to your coffee a good way to start the day?
Vogue under fire for 'Big Booty' article
- 1 Scottish independence: Ireland since 1919 is a lesson for Scotland in what a Yes vote means
- 2 Thailand deaths: Pair's bloodied bodies found naked on Koh Tao beach
- 3 Vogue under fire for 'Big Booty' article
- 4 Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
- 5 Kanye West stops concert after two fans don't stand up - doesn't realise one is in wheelchair and the other disabled
£400 Per Day: Clearwater People Solutions Ltd: Our client are currently seekin...
£28000 - £30000 per annum: Ashdown Group: IT Network Manager - Shepherd's Bush...
£21000 - £35000 per annum: Randstad Education Cambridge: Secondary supply teac...
£100 - £110 per day: Randstad Education Group: Full time German Supply Teacher...