Meat and two veg, and a new look
Your supermarket's own brand fashion is starting to give designer labels a run for their money.
Wednesday 27 August 1997
Range: Items; style rating: 7/10; value for money 10/10
Tesco is making waves with bargain basement prices for Adidas sportswear, undercutting sports specialists and selling the stuff at prices equivalent to those in America. Sadly, the cut-price Levi 501s have sold out. Stocking up on sports gear is the main reason to shop for clothes at Tesco, but while you're there, take a look at Items, Tesco's own label featuring garments that can be worn day-to-day, such as jeans, sweatshirts and leggings in a wide range of sizes. Colours are black, white, navy and grey, with seasonal additions.
Prices: Basic jeans, pounds 16; bootleg jeans, pounds 20; moleskin jeans in chocolate brown and black, pounds 26; 18" jersey mini-skirts, pounds 12; leggings, pounds 10. Also available - Adidas SL96 Plus Lea running shoes, pounds 25, (usually pounds 49.99); and Adidas branded T-shirts, pounds 10, (usually pounds 25). Inquiries: 0800-505 555.
Range: I.N.I.T.I.A.L.S; style rating: 6/10; value for money: 7/10
This range is sold as "directional fashion essentials for any occasion", and it looks good. There are plenty of bright hard-wearing clothes for children, casual separates for men, and suits and casualwear for women (sizes 10-18) in directional colours and styles. Great fleeces for winter. Inquiries: 01189 368 000
Range: George at Asda; style rating: 8/10; value for money: 7/10
This is the only range by a supermarket that attempts to keep up with fashion, and succeeds. There are clothes for men, women and children for everyday, special occasions, and a good old night on the town. For autumn knitwear and tailoring for women (sizes 8-18) it is very strong. The classic evening wear is awash with sequins and black chiffon. Worth a look, if only at the leopard-print underwear sets that wouldn't look out of place on the Princess of Wales. Inquiries: 0500-100 055.
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