Great British Bake Off’s Mary Berry has emulated the Duchess of Cambridge’s fashion effect after a bright bomber jacket she wore on last night’s episode sold out within an hour.
It looks like the baking guru is a new style icon with a similar sell-out effect as Duchess Kate, bringing a boost to British retailers.
The 79-year-old appeared last night alongside fellow judge Paul Hollywood and presenters Mel and Sue wearing the snazzy bird print jacket with navy trousers.
Besides watching the episode with watering mouths, viewers coveted Mrs Berry’s jacket too. By the time the 60-minute long show finished at 9.00pm, the Marks and Spencer number had sold out online. Impressive. The ‘Limited Edition’ jacket was described online as “a well-made jacket remains a wardrobe must-have” and a “contemporary classic”, and is now nowhere to be found on the retailer’s website.
The bold jacket is an on-trend design, and Mrs Berry has built something of a reputation for her fashion forward wardrobe choices already.
The real winner of #GBBO tonight is Mary Berry's banging trackie top.— Tom Butler (@TomButler) September 17, 2014
Mary Berry's bomber jacket is on point #gbbo— Alex Sears (@alexsears_) September 17, 2014
The fashionable Berry-effect has hit before. Back in 2012, she wore a £29.99 silk bomber jacket during an earlier season. It was from high-street giant Zara and it sold out overnight, and could then be found for sale for up to £200 on auction site eBay. Keep them coming Mrs Berry!