New this week: all access at the Victoria's Secret fashion show, a discount calculator as your steady sales companion, and an app that will find you the perfectly fitting bra.

Victoria's Secret

The lingerie label has released its own iPhone app, coinciding with its annual fashion show (to be aired December 1). Store openings, photo shoots, backstage pictures and videos are now right at your fingertips, and users will even be able to vote for upcoming 'Angels.'

ELLE shopping guide

Currently only available to readers in the US (New York, Los Angeles, San Francisco), this application gives you the best shops recommended by Elle magazine's editors and based on your personal preferences.

Sales Buddy

3 for 2, percentage discounts, buy-one-get-one-free? This new iPhone app, selling for $0.99, helps you calculate offers and tells you how good the deals really are.


Priced at $2.99, the Bra-Fitter comes with measurement guidelines and translates your bra size into all international sizing systems.

Lustr Fashion Finder

This new shopping guide launched for Independent Retail Week, which ended November 20, gives fashionistas not only what's in stock in the city's stores but also nearby promotions and fashion events based on your postal code. The free application is available for New York only at present.

Baby Phat Cam

The streetstyle label turns users into dress-up dolls with this app that lets you choose looks from Kimora Lee Simmons' collections and virtually try them on by using your own uploaded photos.

Dstill Magazine

The publication that launched last year features a selection of photography published in high-fashion and lifestyle magazines including Soon, Dansk, Vice and Interview. Now, Dstill has adapted its shoots to the iPhone - their app sells for $4.99.


A database of shoe styles is at your fingertips with Kick. Users can browse the latest shoe fashions and style trends with this new app (selling for $0.99 in the US iTunes store ) from MSK Software.

Ian's Laces 43 ways to lace shoes

This app (selling for $1.99 in the US iTunes store) lists ways like "Lattice" or "Zipper Lacing" to lace up your shoes beyond the standard cris-cross method. Users can mix and match the 43 lacing patterns for a total of 98 possibilities.

Easy Stitch

Providing visual and written instructions, Easy Stitch gives step-by-step instructions for embroidery, knitting and crocheting. All the instructions are stored with the app (which costs $2.99 in the US iTunes store), so there's no need for the internet.


A simple interface makes it easy to navigate through the website's offer, with shoppers being able to search and buy items they might have seen in store. Existing online shopping carts can also be accessed. Bebe ships worldwide.


Based on your current geographical location, the StyleCaster team sends you daily suggestions for weather-appropriate outfits. This truly international application also sends you worldwide style news and individual looks posted by the StyleCaster online community.

Fashion News

Working like a portable feed reader, this app (selling at $0.99) compiles RSS feeds and blog posts from fashion websites. Fashion News comes with suggestions of hundreds of pages but you can delete them or add personal favorites as you wish.

Stylish Girl

This personal shopper device lets you mix and match your own wardrobe with what's offered in stores on the go. It also has a 'wishlist' function that filters new product releases for your personal preferences.


The Italian luxe brand's application features push notifications of product launches and new designer collaborations as well as music playlists by producer Mark Ronson or Gucci's creative director Frida Giannini. It also lets you create your own music mix and share it on social networking sites. And for all global style citizens, the app features the Little Black Book of the most fashionable restaurants, bars, clubs and hotels in 33 international cities.

A Supermodel Database Lite

The free trial version of the application has just been released, featuring a comprehensive listing of models with pictures, biographies, and even measurements. Designed for photographers, this app should also provide interesting information to all other model enthusiasts.

Norma Kamali

Having recently revealed her new slogan 'The Democratization of Fashion' during New York Fashion Week, the designer proves a woman of her word: with her new iPhone app, shoppers can browse her clothes ranges for Walmart (prices around $20) and the new Norma Kamalibay collection for eBay ($250). Kamali is normally known for her hefty price tags. US customers only.

Rugby Ralph Lauren Make Your Own

This application lets you put your own face on models, create your personal style with Ralph Lauren's clothes, and even customize their sweaters. Share the new look on Facebook and have your own design produced. The application is also available online at

Tommy Hilfiger (Art Technology Group)

One of Lauren's main competitors, all-American brand Tommy Hilfiger, has launched an application that connects virtual and in-store shopping, meaning that customers can buy a desired item online if it is not available in-store or check where they can try on an item that they have come across online.


The luxury watchmaker does not only give access to its full collection but also invites customers to its 'watchmaking school,' also demonstrating the skills of the brand's gem-setters and engravers.

Rue La La

Designer sales on the website start daily at 11am ET, and items sell out fast, so it only makes sense that Rue La La is now also available on the iPhone (navigate to for all those shoppers who are nowhere near a computer at that time. Store all your details beforehand to save extra time.


Browse content from 30 stores, save your favorites, and be notified of price drops. US customers only.

All applications are free of charge unless otherwise noted and available through the iTunes store.